#724EBD

Closest named color: Iris (#6258C4). oklch(52% 0.167 294.9), rgb(114, 78, 189).

Aa

White text reads best on this color (5.93:1).

About this color

#724EBD is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.167 and its hue 295°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.034 away. White text reads best on it, at 5.93:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.167)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.54:1
White text5.93:1

Values

HEX#724EBD
RGBrgb(114, 78, 189)
HSLhsl(259, 46%, 52%)
OKLCHoklch(52% 0.167 294.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #724EBD 5.93:1 AA Lc -84.5 Fine for body text
Black text on #724EBD 3.54:1 AA large text Lc 24.8 Dividers and decoration only
#724EBD text on white 5.93:1 AA Lc 79.3 Fine for body text
#724EBD text on black 3.54:1 AA large text Lc -22.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EAE7F8

    oklch(93.5% 0.023 294.1)

  3. Step 200

    200

    #DBD4F4

    oklch(88.5% 0.044 295.5)

  4. Step 300

    300

    #C4B7F0

    oklch(81% 0.081 295)

  5. Step 400

    400

    #A68FE9

    oklch(70.6% 0.13 294.6)

  6. Step 500

    500

    #9271E2

    oklch(63.2% 0.165 294.7)

  7. Step 600

    600

    #7D56CF

    oklch(55.6% 0.179 294.7)

  8. Step 700

    700 (this color)

    #724EBD

    oklch(52% 0.167 294.9)

  9. Step 800

    800

    #563A91

    oklch(42.7% 0.138 294.7)

  10. Step 900

    900

    #473374

    oklch(37.8% 0.108 294.9)

  11. Step 950

    950

    #291E44

    oklch(26.9% 0.069 294.7)

Export this scale for Tailwind in the Tailwind colors tool

#724EBD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0565C10.114
Deuteranopia (no green cones)#1C62BB0.107
Tritanopia (no blue cones)#5F667E0.132
Achromatopsia (no color)#6464640.168

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #724EBD

    #724EBD

    oklch(52% 0.167 294.9)

  • #677000

    #677000

    oklch(52% 0.118 115.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #724EBD

    #724EBD

    oklch(52% 0.167 294.9)

  • #3860C8

    #3860C8

    oklch(51.9% 0.168 265.1)

  • #963E9D

    #963E9D

    oklch(51.9% 0.168 324.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #724EBD

    #724EBD

    oklch(52% 0.167 294.9)

  • #856300

    #856300

    oklch(52% 0.107 85)

  • #007F1F

    #007F1F

    oklch(51.8% 0.163 144.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #724EBD

    #724EBD

    oklch(52% 0.167 294.9)

  • #9F5000

    #9F5000

    oklch(51.9% 0.129 54.8)

  • #007B65

    #007B65

    oklch(52% 0.099 174.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #724EBD

    #724EBD

    oklch(52% 0.167 294.9)

  • #B53334

    #B53334

    oklch(51.9% 0.167 24.8)

  • #677000

    #677000

    oklch(52% 0.118 115.2)

  • #007781

    #007781

    oklch(51.9% 0.089 205.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724EBD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #724EBD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.