#724EAA
Closest named color: Iris (#6258C4). oklch(50.7% 0.143 299.3), rgb(114, 78, 170).
Aa
White text reads best on this color (6.20:1).
About this color
#724EAA is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.143 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.051 away. White text reads best on it, at 6.20:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.143) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.38:1 |
| White text | 6.20:1 |
Values
| HEX | #724EAA |
| RGB | rgb(114, 78, 170) |
| HSL | hsl(263, 37%, 49%) |
| OKLCH | oklch(50.7% 0.143 299.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724EAA | 6.20:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #724EAA | 3.38:1 | AA large text | Lc 23.4 | Dividers and decoration only |
| #724EAA text on white | 6.20:1 | AA | Lc 80.7 | Fine for body text |
| #724EAA text on black | 3.38:1 | AA large text | Lc -21.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#EBE7F6
oklch(93.5% 0.021 298.2)
-
Step 200
200
#DCD4F0
oklch(88.5% 0.039 298.7)
-
Step 300
300
#C7B7E8
oklch(80.9% 0.07 299.8)
-
Step 400
400
#AA91DC
oklch(70.7% 0.11 298.9)
-
Step 500
500
#9673D2
oklch(63% 0.142 299.3)
-
Step 600
600
#815ABF
oklch(55.6% 0.154 299.2)
-
Step 700
700 (this color)
#724EAA
oklch(50.7% 0.143 299.3)
-
Step 800
800
#593D86
oklch(42.8% 0.118 299)
-
Step 900
900
#49356B
oklch(37.8% 0.091 299.1)
-
Step 950
950
#2B1F3F
oklch(27% 0.059 299.7)
#724EAA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A61AD | 0.100 |
| Deuteranopia (no green cones) | #3560A8 | 0.092 |
| Tritanopia (no blue cones) | #666074 | 0.111 |
| Achromatopsia (no color) | #616161 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724EAA
#724EAA
oklch(50.7% 0.143 299.3)
- #5E6E00
#5E6E00
oklch(50.7% 0.119 119.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724EAA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.051
- Slate Blue #6A5ACD ΔE 0.060
- Light Indigo #6D5ACF ΔE 0.062
- Bluey Purple #6241C7 ΔE 0.064
- Deep Lavender #8D5EB7 ΔE 0.066
- Rebecca Purple #663399 ΔE 0.070
- Dark Periwinkle #665FD1 ΔE 0.071
- Light Eggplant #894585 ΔE 0.072
Use #724EAA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.