#724EA9

Closest named color: Iris (#6258C4). oklch(50.6% 0.142 299.6), rgb(114, 78, 169).

Aa

White text reads best on this color (6.21:1).

About this color

#724EA9 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.142 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.052 away. White text reads best on it, at 6.21:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.142)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.37:1
White text6.21:1

Values

HEX#724EA9
RGBrgb(114, 78, 169)
HSLhsl(264, 37%, 48%)
OKLCHoklch(50.6% 0.142 299.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #724EA9 6.21:1 AA Lc -85.9 Fine for body text
Black text on #724EA9 3.37:1 AA large text Lc 23.3 Dividers and decoration only
#724EA9 text on white 6.21:1 AA Lc 80.7 Fine for body text
#724EA9 text on black 3.37:1 AA large text Lc -21.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #EBE7F6

    oklch(93.5% 0.021 298.2)

  3. Step 200

    200

    #DCD4EF

    oklch(88.5% 0.038 299.2)

  4. Step 300

    300

    #C7B7E7

    oklch(80.9% 0.069 300.1)

  5. Step 400

    400

    #AB91DB

    oklch(70.8% 0.109 299.8)

  6. Step 500

    500

    #9774D1

    oklch(63.2% 0.139 299.8)

  7. Step 600

    600

    #825ABE

    oklch(55.6% 0.152 299.9)

  8. Step 700

    700 (this color)

    #724EA9

    oklch(50.6% 0.142 299.6)

  9. Step 800

    800

    #593D85

    oklch(42.7% 0.117 299.4)

  10. Step 900

    900

    #49356B

    oklch(37.8% 0.091 299.1)

  11. Step 950

    950

    #2B1F3E

    oklch(27% 0.058 300.4)

Export this scale for Tailwind in the Tailwind colors tool

#724EA9 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2B61AC0.100
Deuteranopia (no green cones)#3660A70.091
Tritanopia (no blue cones)#6760740.109
Achromatopsia (no color)#6161610.142

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #724EA9

    #724EA9

    oklch(50.6% 0.142 299.6)

  • #5D6E00

    #5D6E00

    oklch(50.6% 0.12 119.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #724EA9

    #724EA9

    oklch(50.6% 0.142 299.6)

  • #465DB5

    #465DB5

    oklch(50.7% 0.141 269.8)

  • #90428B

    #90428B

    oklch(50.7% 0.141 329.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #724EA9

    #724EA9

    oklch(50.6% 0.142 299.6)

  • #7C6100

    #7C6100

    oklch(50.5% 0.103 89.6)

  • #007A34

    #007A34

    oklch(50.6% 0.141 149.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #724EA9

    #724EA9

    oklch(50.6% 0.142 299.6)

  • #955100

    #955100

    oklch(50.6% 0.119 59.6)

  • #007667

    #007667

    oklch(50.7% 0.092 179.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #724EA9

    #724EA9

    oklch(50.6% 0.142 299.6)

  • #A73D31

    #A73D31

    oklch(50.7% 0.142 29.4)

  • #5D6E00

    #5D6E00

    oklch(50.6% 0.12 119.8)

  • #007280

    #007280

    oklch(50.6% 0.087 209.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724EA9, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #724EA9 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.