#724EA1
Closest named color: Light Eggplant (#894585). oklch(50.1% 0.131 301.9), rgb(114, 78, 161).
Aa
White text reads best on this color (6.32:1).
About this color
#724EA1 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.131 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.061 away. White text reads best on it, at 6.32:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.131) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.31:1 |
| White text | 6.32:1 |
Values
| HEX | #724EA1 |
| RGB | rgb(114, 78, 161) |
| HSL | hsl(266, 35%, 47%) |
| OKLCH | oklch(50.1% 0.131 301.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724EA1 | 6.32:1 | AA | Lc -86.4 | Fine for body text |
| Black text on #724EA1 | 3.31:1 | AA large text | Lc 22.8 | Dividers and decoration only |
| #724EA1 text on white | 6.32:1 | AA | Lc 81.3 | Fine for body text |
| #724EA1 text on black | 3.31:1 | AA large text | Lc -20.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FA
oklch(97% 0.008 301.4)
-
Step 100
100
#ECE7F4
oklch(93.6% 0.018 303.4)
-
Step 200
200
#DDD4ED
oklch(88.5% 0.035 302)
-
Step 300
300
#C8B7E3
oklch(80.8% 0.064 302.6)
-
Step 400
400
#AC91D6
oklch(70.6% 0.103 301.8)
-
Step 500
500
#9875CA
oklch(63.1% 0.129 301.8)
-
Step 600
600
#835CB7
oklch(55.6% 0.141 301.8)
-
Step 700
700 (this color)
#724EA1
oklch(50.1% 0.131 301.9)
-
Step 800
800
#5A3E80
oklch(42.7% 0.109 301.5)
-
Step 900
900
#4A3567
oklch(37.6% 0.086 301.8)
-
Step 950
950
#2B203C
oklch(27.1% 0.052 301.1)
#724EA1 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #335FA4 | 0.093 |
| Deuteranopia (no green cones) | #3D5F9F | 0.085 |
| Tritanopia (no blue cones) | #695D70 | 0.099 |
| Achromatopsia (no color) | #606060 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724EA1
#724EA1
oklch(50.1% 0.131 301.9)
- #586E00
#586E00
oklch(50.2% 0.122 122.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724EA1, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.061
- Iris #6258C4 ΔE 0.062
- Muted Purple #805B87 ΔE 0.066
- Rebecca Purple #663399 ΔE 0.068
- Deep Lavender #8D5EB7 ΔE 0.070
- Twilight #4E518B ΔE 0.070
- Slate Blue #6A5ACD ΔE 0.072
- Light Indigo #6D5ACF ΔE 0.074
Use #724EA1 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.