#724E95
Closest named color: Light Eggplant (#894585). oklch(49.4% 0.116 306), rgb(114, 78, 149).
Aa
White text reads best on this color (6.48:1).
About this color
#724E95 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.116 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 6.48:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.116) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.23:1 |
| White text | 6.48:1 |
Values
| HEX | #724E95 |
| RGB | rgb(114, 78, 149) |
| HSL | hsl(270, 31%, 45%) |
| OKLCH | oklch(49.4% 0.116 306) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724E95 | 6.48:1 | AA | Lc -87.1 | Fine for body text |
| Black text on #724E95 | 3.23:1 | AA large text | Lc 22.1 | Dividers and decoration only |
| #724E95 text on white | 6.48:1 | AA | Lc 82.0 | Fine for body text |
| #724E95 text on black | 3.23:1 | AA large text | Lc -19.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#ECE7F3
oklch(93.5% 0.017 304.8)
-
Step 200
200
#DED4EA
oklch(88.5% 0.032 306.2)
-
Step 300
300
#C9B8DE
oklch(80.9% 0.056 305.4)
-
Step 400
400
#AE92CD
oklch(70.6% 0.09 305.9)
-
Step 500
500
#9B76C0
oklch(63.1% 0.115 306.4)
-
Step 600
600
#855EAC
oklch(55.5% 0.124 305.8)
-
Step 700
700 (this color)
#724E95
oklch(49.4% 0.116 306)
-
Step 800
800
#5C4078
oklch(42.8% 0.095 305.8)
-
Step 900
900
#4B3661
oklch(37.6% 0.075 305.6)
-
Step 950
950
#2C2039
oklch(27% 0.048 305.5)
#724E95 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B5D98 | 0.086 |
| Deuteranopia (no green cones) | #455E93 | 0.078 |
| Tritanopia (no blue cones) | #6D5A6A | 0.086 |
| Achromatopsia (no color) | #5E5E5E | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724E95
#724E95
oklch(49.4% 0.116 306)
- #516D15
#516D15
oklch(49.5% 0.116 126.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724E95, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Muted Purple #805B87 ΔE 0.054
- Twilight #4E518B ΔE 0.062
- Dull Purple #84597E ΔE 0.064
- Dusty Purple #825F87 ΔE 0.065
- Rebecca Purple #663399 ΔE 0.070
- Dusk #4E5481 ΔE 0.071
- Dusky Purple #895B7B ΔE 0.076
Use #724E95 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.