#724E45
Closest named color: Brownish Purple (#76424E). oklch(46.1% 0.051 34.6), rgb(114, 78, 69).
Aa
White text reads best on this color (7.26:1).
About this color
#724E45 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.051 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 7.26:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.051) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.89:1 |
| White text | 7.26:1 |
Values
| HEX | #724E45 |
| RGB | rgb(114, 78, 69) |
| HSL | hsl(12, 25%, 36%) |
| OKLCH | oklch(46.1% 0.051 34.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724E45 | 7.26:1 | AAA | Lc -90.0 | Preferred for body text |
| Black text on #724E45 | 2.89:1 | Fails | Lc 18.9 | Dividers and decoration only |
| #724E45 text on white | 7.26:1 | AAA | Lc 85.1 | Fine for body text |
| #724E45 text on black | 2.89:1 | Fails | Lc -16.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F4
oklch(97.2% 0.003 39.5)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E2D6D3
oklch(88.5% 0.014 34.3)
-
Step 300
300
#D0BBB6
oklch(80.8% 0.025 33.6)
-
Step 400
400
#B89890
oklch(70.6% 0.04 34.4)
-
Step 500
500
#A67F75
oklch(63.1% 0.051 34.8)
-
Step 600
600
#91685E
oklch(55.7% 0.055 34.2)
-
Step 700
700 (this color)
#724E45
oklch(46.1% 0.051 34.6)
-
Step 800
800
#64473F
oklch(42.7% 0.042 36)
-
Step 900
900
#523B36
oklch(37.7% 0.034 32.5)
-
Step 950
950
#302320
oklch(27.1% 0.021 33.3)
#724E45 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #565244 | 0.050 |
| Deuteranopia (no green cones) | #5F5A45 | 0.046 |
| Tritanopia (no blue cones) | #7A494C | 0.025 |
| Achromatopsia (no color) | #575757 | 0.051 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724E45
#724E45
oklch(46.1% 0.051 34.6)
- #34606A
#34606A
oklch(46.1% 0.051 214.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724E45, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Milk Chocolate #7F4E1E ΔE 0.052
- Purple Brown #673A3F ΔE 0.061
- Medium Brown #7F5112 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.065
- Cocoa #875F42 ΔE 0.066
- Mud Brown #60460F ΔE 0.074
Use #724E45 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.