#724DB4
Closest named color: Iris (#6258C4). oklch(51.2% 0.157 297.1), rgb(114, 77, 180).
Aa
White text reads best on this color (6.11:1).
About this color
#724DB4 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.157 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.041 away. White text reads best on it, at 6.11:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.157) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.43:1 |
| White text | 6.11:1 |
Values
| HEX | #724DB4 |
| RGB | rgb(114, 77, 180) |
| HSL | hsl(262, 41%, 50%) |
| OKLCH | oklch(51.2% 0.157 297.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724DB4 | 6.11:1 | AA | Lc -85.4 | Fine for body text |
| Black text on #724DB4 | 3.43:1 | AA large text | Lc 23.9 | Dividers and decoration only |
| #724DB4 text on white | 6.11:1 | AA | Lc 80.2 | Fine for body text |
| #724DB4 text on black | 3.43:1 | AA large text | Lc -21.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#EBE7F7
oklch(93.6% 0.022 297.4)
-
Step 200
200
#DCD4F2
oklch(88.6% 0.042 297.7)
-
Step 300
300
#C5B7EC
oklch(80.9% 0.075 296.8)
-
Step 400
400
#A990E3
oklch(70.8% 0.121 297.1)
-
Step 500
500
#9572DB
oklch(63.2% 0.155 297.1)
-
Step 600
600
#8057C8
oklch(55.5% 0.169 297.3)
-
Step 700
700 (this color)
#724DB4
oklch(51.2% 0.157 297.1)
-
Step 800
800
#583B8C
oklch(42.7% 0.13 297.1)
-
Step 900
900
#483370
oklch(37.6% 0.102 297.1)
-
Step 950
950
#2A1F42
oklch(27.1% 0.064 296.4)
#724DB4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1A62B7 | 0.109 |
| Deuteranopia (no green cones) | #2861B2 | 0.102 |
| Tritanopia (no blue cones) | #636279 | 0.122 |
| Achromatopsia (no color) | #626262 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724DB4
#724DB4
oklch(51.2% 0.157 297.1)
- #626F00
#626F00
oklch(51.3% 0.119 117.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724DB4, closest first.
No curated palette has a color within ΔE 0.04 of #724DB4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.041
- Slate Blue #6A5ACD ΔE 0.048
- Light Indigo #6D5ACF ΔE 0.049
- Bluey Purple #6241C7 ΔE 0.052
- Dark Periwinkle #665FD1 ΔE 0.060
- Deep Lavender #8D5EB7 ΔE 0.066
- Purply #983FB2 ΔE 0.073
- Rebecca Purple #663399 ΔE 0.074
Use #724DB4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.