#724DAE
Closest named color: Iris (#6258C4). oklch(50.8% 0.15 298.5), rgb(114, 77, 174).
Aa
White text reads best on this color (6.19:1).
About this color
#724DAE is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.150 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.047 away. White text reads best on it, at 6.19:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.38:1 |
| White text | 6.19:1 |
Values
| HEX | #724DAE |
| RGB | rgb(114, 77, 174) |
| HSL | hsl(263, 39%, 49%) |
| OKLCH | oklch(50.8% 0.15 298.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724DAE | 6.19:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #724DAE | 3.38:1 | AA large text | Lc 23.4 | Dividers and decoration only |
| #724DAE text on white | 6.19:1 | AA | Lc 80.6 | Fine for body text |
| #724DAE text on black | 3.38:1 | AA large text | Lc -21.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#EBE7F6
oklch(93.5% 0.021 298.2)
-
Step 200
200
#DCD4F1
oklch(88.5% 0.04 298.2)
-
Step 300
300
#C6B7EA
oklch(80.9% 0.073 298.2)
-
Step 400
400
#AA90DF
oklch(70.7% 0.116 298.5)
-
Step 500
500
#9672D6
oklch(63% 0.149 298.7)
-
Step 600
600
#8159C3
oklch(55.6% 0.16 298.5)
-
Step 700
700 (this color)
#724DAE
oklch(50.8% 0.15 298.5)
-
Step 800
800
#593C89
oklch(42.8% 0.124 298.4)
-
Step 900
900
#49346D
oklch(37.7% 0.096 298.7)
-
Step 950
950
#2B1F40
oklch(27.1% 0.061 299.1)
#724DAE with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2361B1 | 0.105 |
| Deuteranopia (no green cones) | #3060AC | 0.097 |
| Tritanopia (no blue cones) | #656176 | 0.117 |
| Achromatopsia (no color) | #616161 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724DAE
#724DAE
oklch(50.8% 0.15 298.5)
- #5F6E00
#5F6E00
oklch(50.8% 0.119 118.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724DAE, closest first.
No curated palette has a color within ΔE 0.04 of #724DAE.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.047
- Slate Blue #6A5ACD ΔE 0.055
- Light Indigo #6D5ACF ΔE 0.057
- Bluey Purple #6241C7 ΔE 0.058
- Deep Lavender #8D5EB7 ΔE 0.066
- Dark Periwinkle #665FD1 ΔE 0.067
- Rebecca Purple #663399 ΔE 0.070
- Purply #983FB2 ΔE 0.073
Use #724DAE in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.