#724DAD
Closest named color: Iris (#6258C4). oklch(50.7% 0.148 298.8), rgb(114, 77, 173).
Aa
White text reads best on this color (6.21:1).
About this color
#724DAD is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.148 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.048 away. White text reads best on it, at 6.21:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.148) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.38:1 |
| White text | 6.21:1 |
Values
| HEX | #724DAD |
| RGB | rgb(114, 77, 173) |
| HSL | hsl(263, 38%, 49%) |
| OKLCH | oklch(50.7% 0.148 298.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724DAD | 6.21:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #724DAD | 3.38:1 | AA large text | Lc 23.4 | Dividers and decoration only |
| #724DAD text on white | 6.21:1 | AA | Lc 80.7 | Fine for body text |
| #724DAD text on black | 3.38:1 | AA large text | Lc -21.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#EBE7F6
oklch(93.5% 0.021 298.2)
-
Step 200
200
#DCD4F1
oklch(88.5% 0.04 298.2)
-
Step 300
300
#C6B7E9
oklch(80.9% 0.071 298.5)
-
Step 400
400
#AA90DE
oklch(70.6% 0.115 298.8)
-
Step 500
500
#9673D5
oklch(63.1% 0.146 298.6)
-
Step 600
600
#8159C2
oklch(55.6% 0.159 298.7)
-
Step 700
700 (this color)
#724DAD
oklch(50.7% 0.148 298.8)
-
Step 800
800
#593C88
oklch(42.7% 0.123 298.7)
-
Step 900
900
#49346D
oklch(37.7% 0.096 298.7)
-
Step 950
950
#2B1F40
oklch(27.1% 0.061 299.1)
#724DAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2561B0 | 0.104 |
| Deuteranopia (no green cones) | #3160AB | 0.096 |
| Tritanopia (no blue cones) | #656075 | 0.115 |
| Achromatopsia (no color) | #616161 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724DAD
#724DAD
oklch(50.7% 0.148 298.8)
- #5F6E00
#5F6E00
oklch(50.8% 0.119 118.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724DAD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.048
- Slate Blue #6A5ACD ΔE 0.057
- Light Indigo #6D5ACF ΔE 0.058
- Bluey Purple #6241C7 ΔE 0.059
- Deep Lavender #8D5EB7 ΔE 0.067
- Dark Periwinkle #665FD1 ΔE 0.068
- Rebecca Purple #663399 ΔE 0.069
- Purply #983FB2 ΔE 0.073
Use #724DAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.