#724D9D
Closest named color: Light Eggplant (#894585). oklch(49.7% 0.128 303.4), rgb(114, 77, 157).
Aa
White text reads best on this color (6.43:1).
About this color
#724D9D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.128 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.057 away. White text reads best on it, at 6.43:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.128) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.26:1 |
| White text | 6.43:1 |
Values
| HEX | #724D9D |
| RGB | rgb(114, 77, 157) |
| HSL | hsl(268, 34%, 46%) |
| OKLCH | oklch(49.7% 0.128 303.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724D9D | 6.43:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #724D9D | 3.26:1 | AA large text | Lc 22.3 | Dividers and decoration only |
| #724D9D text on white | 6.43:1 | AA | Lc 81.7 | Fine for body text |
| #724D9D text on black | 3.26:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FA
oklch(97% 0.008 301.4)
-
Step 100
100
#ECE7F4
oklch(93.6% 0.018 303.4)
-
Step 200
200
#DED4EC
oklch(88.5% 0.034 304.5)
-
Step 300
300
#C9B7E2
oklch(80.9% 0.063 304.1)
-
Step 400
400
#AD91D3
oklch(70.6% 0.099 303.4)
-
Step 500
500
#9A75C8
oklch(63.2% 0.127 303.5)
-
Step 600
600
#845CB4
oklch(55.5% 0.137 303.2)
-
Step 700
700 (this color)
#724D9D
oklch(49.7% 0.128 303.4)
-
Step 800
800
#5B3E7E
oklch(42.7% 0.106 303.1)
-
Step 900
900
#4B3565
oklch(37.6% 0.083 303.8)
-
Step 950
950
#2C203B
oklch(27.1% 0.051 303.6)
#724D9D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #345EA0 | 0.093 |
| Deuteranopia (no green cones) | #3E5E9B | 0.085 |
| Tritanopia (no blue cones) | #6A5B6E | 0.095 |
| Achromatopsia (no color) | #5F5F5F | 0.128 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724D9D
#724D9D
oklch(49.7% 0.128 303.4)
- #556D00
#556D00
oklch(49.7% 0.123 123.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724D9D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.057
- Muted Purple #805B87 ΔE 0.064
- Rebecca Purple #663399 ΔE 0.066
- Twilight #4E518B ΔE 0.068
- Iris #6258C4 ΔE 0.068
- Dusty Purple #825F87 ΔE 0.074
- Deep Lavender #8D5EB7 ΔE 0.074
- Dull Purple #84597E ΔE 0.075
Use #724D9D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.