#724D97
Closest named color: Light Eggplant (#894585). oklch(49.4% 0.12 305.5), rgb(114, 77, 151).
Aa
White text reads best on this color (6.51:1).
About this color
#724D97 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.120 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 6.51:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.120) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.22:1 |
| White text | 6.51:1 |
Values
| HEX | #724D97 |
| RGB | rgb(114, 77, 151) |
| HSL | hsl(270, 32%, 45%) |
| OKLCH | oklch(49.4% 0.12 305.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724D97 | 6.51:1 | AA | Lc -87.2 | Fine for body text |
| Black text on #724D97 | 3.22:1 | AA large text | Lc 22.0 | Dividers and decoration only |
| #724D97 text on white | 6.51:1 | AA | Lc 82.1 | Fine for body text |
| #724D97 text on black | 3.22:1 | AA large text | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#ECE7F3
oklch(93.5% 0.017 304.8)
-
Step 200
200
#DED4EB
oklch(88.5% 0.033 305.3)
-
Step 300
300
#C9B8DF
oklch(80.9% 0.057 304.9)
-
Step 400
400
#AE92CF
oklch(70.7% 0.092 305.1)
-
Step 500
500
#9B76C2
oklch(63.2% 0.117 305.7)
-
Step 600
600
#865DAF
oklch(55.6% 0.129 305.7)
-
Step 700
700 (this color)
#724D97
oklch(49.4% 0.12 305.5)
-
Step 800
800
#5C3F7A
oklch(42.7% 0.099 305.3)
-
Step 900
900
#4C3662
oklch(37.8% 0.077 306.1)
-
Step 950
950
#2C2039
oklch(27% 0.048 305.5)
#724D97 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #395D9A | 0.089 |
| Deuteranopia (no green cones) | #425E95 | 0.082 |
| Tritanopia (no blue cones) | #6C5A6B | 0.089 |
| Achromatopsia (no color) | #5E5E5E | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724D97
#724D97
oklch(49.4% 0.12 305.5)
- #516D0C
#516D0C
oklch(49.5% 0.12 125.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724D97, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.051
- Muted Purple #805B87 ΔE 0.058
- Twilight #4E518B ΔE 0.064
- Rebecca Purple #663399 ΔE 0.067
- Dull Purple #84597E ΔE 0.068
- Dusty Purple #825F87 ΔE 0.068
- Dusk #4E5481 ΔE 0.073
- Iris #6258C4 ΔE 0.076
Use #724D97 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.