#724D64
Closest named color: Brownish Purple (#76424E). oklch(46.9% 0.06 341.9), rgb(114, 77, 100).
Aa
White text reads best on this color (7.09:1).
About this color
#724D64 is a medium-dark, muted purple. In OKLCH its lightness is 47%, its chroma 0.060 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.038 away. White text reads best on it, at 7.09:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | muted (0.060) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.96:1 |
| White text | 7.09:1 |
Values
| HEX | #724D64 |
| RGB | rgb(114, 77, 100) |
| HSL | hsl(323, 19%, 37%) |
| OKLCH | oklch(46.9% 0.06 341.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724D64 | 7.09:1 | AAA | Lc -89.4 | Fine for body text |
| Black text on #724D64 | 2.96:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #724D64 text on white | 7.09:1 | AAA | Lc 84.5 | Fine for body text |
| #724D64 text on black | 2.96:1 | Fails | Lc -17.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F6
oklch(97% 0.004 337.4)
-
Step 100
100
#EEE8EB
oklch(93.7% 0.008 345.4)
-
Step 200
200
#E1D5DC
oklch(88.5% 0.016 341.4)
-
Step 300
300
#CFBAC6
oklch(81% 0.029 342.4)
-
Step 400
400
#B696A9
oklch(70.8% 0.046 342)
-
Step 500
500
#A37C94
oklch(63.2% 0.059 341.5)
-
Step 600
600
#8E647E
oklch(55.5% 0.065 341.8)
-
Step 700
700 (this color)
#724D64
oklch(46.9% 0.06 341.9)
-
Step 800
800
#624457
oklch(42.7% 0.05 341.1)
-
Step 900
900
#503A47
oklch(37.8% 0.037 342.8)
-
Step 950
950
#2F222A
oklch(27.1% 0.024 341.4)
#724D64 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5565 | 0.061 |
| Deuteranopia (no green cones) | #585A63 | 0.056 |
| Tritanopia (no blue cones) | #764D55 | 0.025 |
| Achromatopsia (no color) | #585858 | 0.061 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724D64
#724D64
oklch(46.9% 0.06 341.9)
- #3A6550
#3A6550
oklch(46.9% 0.059 161.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724D64, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.038
- Dark Mauve #874C62 ΔE 0.039
- Dusty Grape #545775 ΔE 0.057
- Dull Purple #84597E ΔE 0.058
- Dusky Purple #895B7B ΔE 0.065
- Muted Purple #805B87 ΔE 0.066
- Purple Brown #673A3F ΔE 0.072
- Dusty Purple #825F87 ΔE 0.072
Use #724D64 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.