#724CBB

Closest named color: Iris (#6258C4). oklch(51.5% 0.168 295.7), rgb(114, 76, 187).

Aa

White text reads best on this color (6.05:1).

About this color

#724CBB is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.168 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.038 away. White text reads best on it, at 6.05:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.168)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.46:1
White text6.05:1

Values

HEX#724CBB
RGBrgb(114, 76, 187)
HSLhsl(261, 45%, 52%)
OKLCHoklch(51.5% 0.168 295.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #724CBB 6.05:1 AA Lc -85.1 Fine for body text
Black text on #724CBB 3.46:1 AA large text Lc 24.2 Dividers and decoration only
#724CBB text on white 6.05:1 AA Lc 79.9 Fine for body text
#724CBB text on black 3.46:1 AA large text Lc -21.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EBE7F8

    oklch(93.6% 0.023 296.7)

  3. Step 200

    200

    #DBD4F4

    oklch(88.5% 0.044 295.5)

  4. Step 300

    300

    #C4B6F0

    oklch(80.8% 0.082 295.6)

  5. Step 400

    400

    #A88FE8

    oklch(70.8% 0.129 295.9)

  6. Step 500

    500

    #9370E1

    oklch(63% 0.166 295.5)

  7. Step 600

    600

    #7F55CF

    oklch(55.6% 0.181 295.8)

  8. Step 700

    700 (this color)

    #724CBB

    oklch(51.5% 0.168 295.7)

  9. Step 800

    800

    #573991

    oklch(42.6% 0.139 295.6)

  10. Step 900

    900

    #473274

    oklch(37.6% 0.109 295.3)

  11. Step 950

    950

    #2A1E44

    oklch(27% 0.069 296)

Export this scale for Tailwind in the Tailwind colors tool

#724CBB with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0063BF0.117
Deuteranopia (no green cones)#1B61B90.109
Tritanopia (no blue cones)#60647C0.132
Achromatopsia (no color)#6262620.169

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #724CBB

    #724CBB

    oklch(51.5% 0.168 295.7)

  • #656F00

    #656F00

    oklch(51.5% 0.118 115.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #724CBB

    #724CBB

    oklch(51.5% 0.168 295.7)

  • #395EC6

    #395EC6

    oklch(51.4% 0.168 265.9)

  • #963C9A

    #963C9A

    oklch(51.5% 0.168 326)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #724CBB

    #724CBB

    oklch(51.5% 0.168 295.7)

  • #836200

    #836200

    oklch(51.6% 0.106 85.5)

  • #007E24

    #007E24

    oklch(51.6% 0.159 145.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #724CBB

    #724CBB

    oklch(51.5% 0.168 295.7)

  • #9D5000

    #9D5000

    oklch(51.6% 0.127 55.5)

  • #007965

    #007965

    oklch(51.5% 0.096 175.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #724CBB

    #724CBB

    oklch(51.5% 0.168 295.7)

  • #B43130

    #B43130

    oklch(51.5% 0.168 25.7)

  • #656F00

    #656F00

    oklch(51.5% 0.118 115.8)

  • #007680

    #007680

    oklch(51.6% 0.088 205.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724CBB, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #724CBB in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.