#724CAD
Closest named color: Iris (#6258C4). oklch(50.6% 0.15 299), rgb(114, 76, 173).
Aa
White text reads best on this color (6.26:1).
About this color
#724CAD is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.150 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.049 away. White text reads best on it, at 6.26:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.35:1 |
| White text | 6.26:1 |
Values
| HEX | #724CAD |
| RGB | rgb(114, 76, 173) |
| HSL | hsl(264, 39%, 49%) |
| OKLCH | oklch(50.6% 0.15 299) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724CAD | 6.26:1 | AA | Lc -86.0 | Fine for body text |
| Black text on #724CAD | 3.35:1 | AA large text | Lc 23.2 | Dividers and decoration only |
| #724CAD text on white | 6.26:1 | AA | Lc 80.9 | Fine for body text |
| #724CAD text on black | 3.35:1 | AA large text | Lc -21.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#EBE7F6
oklch(93.5% 0.021 298.2)
-
Step 200
200
#DCD4F1
oklch(88.5% 0.04 298.2)
-
Step 300
300
#C7B7EA
oklch(81% 0.073 299.1)
-
Step 400
400
#AB90DF
oklch(70.8% 0.116 299.1)
-
Step 500
500
#9772D6
oklch(63.1% 0.149 299.2)
-
Step 600
600
#8258C3
oklch(55.6% 0.162 299.2)
-
Step 700
700 (this color)
#724CAD
oklch(50.6% 0.15 299)
-
Step 800
800
#593B88
oklch(42.6% 0.124 299)
-
Step 900
900
#49346D
oklch(37.7% 0.096 298.7)
-
Step 950
950
#2B1F40
oklch(27.1% 0.061 299.1)
#724CAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2260B0 | 0.107 |
| Deuteranopia (no green cones) | #2F5FAB | 0.098 |
| Tritanopia (no blue cones) | #656075 | 0.117 |
| Achromatopsia (no color) | #606060 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724CAD
#724CAD
oklch(50.6% 0.15 299)
- #5E6D00
#5E6D00
oklch(50.4% 0.118 118.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724CAD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.049
- Slate Blue #6A5ACD ΔE 0.058
- Bluey Purple #6241C7 ΔE 0.058
- Light Indigo #6D5ACF ΔE 0.059
- Rebecca Purple #663399 ΔE 0.067
- Deep Lavender #8D5EB7 ΔE 0.068
- Dark Periwinkle #665FD1 ΔE 0.069
- Purply #983FB2 ΔE 0.073
Use #724CAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.