#724C4E
Closest named color: Brownish Purple (#76424E). oklch(45.9% 0.052 15.8), rgb(114, 76, 78).
Aa
White text reads best on this color (7.34:1).
About this color
#724C4E is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.052 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 7.34:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.052) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.85:1 |
| White text | 7.34:1 |
Values
| HEX | #724C4E |
| RGB | rgb(114, 76, 78) |
| HSL | hsl(357, 20%, 37%) |
| OKLCH | oklch(45.9% 0.052 15.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724C4E | 7.34:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #724C4E | 2.85:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #724C4E text on white | 7.34:1 | AAA | Lc 85.4 | Fine for body text |
| #724C4E text on black | 2.85:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#EFE8E8
oklch(93.6% 0.008 17.3)
-
Step 200
200
#E2D6D6
oklch(88.6% 0.013 17.4)
-
Step 300
300
#D0BABB
oklch(80.8% 0.025 14.5)
-
Step 400
400
#B89798
oklch(70.7% 0.04 16.1)
-
Step 500
500
#A67D7F
oklch(63% 0.051 15.4)
-
Step 600
600
#916668
oklch(55.5% 0.056 15.9)
-
Step 700
700 (this color)
#724C4E
oklch(45.9% 0.052 15.8)
-
Step 800
800
#644547
oklch(42.5% 0.043 14.8)
-
Step 900
900
#523A3C
oklch(37.6% 0.034 13.3)
-
Step 950
950
#302223
oklch(26.9% 0.022 13.8)
#724C4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #53524E | 0.055 |
| Deuteranopia (no green cones) | #5C594D | 0.052 |
| Tritanopia (no blue cones) | #79484D | 0.016 |
| Achromatopsia (no color) | #565656 | 0.052 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724C4E
#724C4E
oklch(45.9% 0.052 15.8)
- #326161
#326161
oklch(46% 0.051 195.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724C4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Dark Mauve #874C62 ΔE 0.052
- Purple Brown #673A3F ΔE 0.056
- Milk Chocolate #7F4E1E ΔE 0.067
- Dusty Grape #545775 ΔE 0.075
- Cocoa #875F42 ΔE 0.075
- Saddle Brown #8B4513 ΔE 0.077
- Medium Brown #7F5112 ΔE 0.078
Use #724C4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.