#724BBC

Closest named color: Iris (#6258C4). oklch(51.4% 0.17 295.7), rgb(114, 75, 188).

Aa

White text reads best on this color (6.09:1).

About this color

#724BBC is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.170 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.039 away. White text reads best on it, at 6.09:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.170)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.44:1
White text6.09:1

Values

HEX#724BBC
RGBrgb(114, 75, 188)
HSLhsl(261, 46%, 52%)
OKLCHoklch(51.4% 0.17 295.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #724BBC 6.09:1 AA Lc -85.2 Fine for body text
Black text on #724BBC 3.44:1 AA large text Lc 24.0 Dividers and decoration only
#724BBC text on white 6.09:1 AA Lc 80.0 Fine for body text
#724BBC text on black 3.44:1 AA large text Lc -21.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EBE7F9

    oklch(93.6% 0.024 296.1)

  3. Step 200

    200

    #DBD4F5

    oklch(88.6% 0.046 295.2)

  4. Step 300

    300

    #C5B6F1

    oklch(80.9% 0.084 296.1)

  5. Step 400

    400

    #A88EE9

    oklch(70.6% 0.132 296)

  6. Step 500

    500

    #946FE2

    oklch(63% 0.169 296.1)

  7. Step 600

    600

    #7F54D0

    oklch(55.5% 0.183 295.8)

  8. Step 700

    700 (this color)

    #724BBC

    oklch(51.4% 0.17 295.7)

  9. Step 800

    800

    #573992

    oklch(42.7% 0.141 295.4)

  10. Step 900

    900

    #483274

    oklch(37.7% 0.109 296.1)

  11. Step 950

    950

    #2A1E44

    oklch(27% 0.069 296)

Export this scale for Tailwind in the Tailwind colors tool

#724BBC with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0063C00.118
Deuteranopia (no green cones)#1561BA0.113
Tritanopia (no blue cones)#60647C0.134
Achromatopsia (no color)#6262620.171

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #724BBC

    #724BBC

    oklch(51.4% 0.17 295.7)

  • #656F00

    #656F00

    oklch(51.5% 0.118 115.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #724BBC

    #724BBC

    oklch(51.4% 0.17 295.7)

  • #385EC7

    #385EC7

    oklch(51.4% 0.169 265.7)

  • #963B9B

    #963B9B

    oklch(51.5% 0.17 325.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #724BBC

    #724BBC

    oklch(51.4% 0.17 295.7)

  • #826200

    #826200

    oklch(51.5% 0.105 86.2)

  • #007D24

    #007D24

    oklch(51.3% 0.158 145.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #724BBC

    #724BBC

    oklch(51.4% 0.17 295.7)

  • #9C5000

    #9C5000

    oklch(51.4% 0.126 55.9)

  • #007965

    #007965

    oklch(51.5% 0.096 175.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #724BBC

    #724BBC

    oklch(51.4% 0.17 295.7)

  • #B52F2F

    #B52F2F

    oklch(51.5% 0.171 25.6)

  • #656F00

    #656F00

    oklch(51.5% 0.118 115.8)

  • #007580

    #007580

    oklch(51.4% 0.088 206.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724BBC, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #724BBC in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.