#724BAD
Closest named color: Iris (#6258C4). oklch(50.4% 0.151 299.3), rgb(114, 75, 173).
Aa
White text reads best on this color (6.31:1).
About this color
#724BAD is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.151 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.050 away. White text reads best on it, at 6.31:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.151) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.32:1 |
| White text | 6.31:1 |
Values
| HEX | #724BAD |
| RGB | rgb(114, 75, 173) |
| HSL | hsl(264, 40%, 49%) |
| OKLCH | oklch(50.4% 0.151 299.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724BAD | 6.31:1 | AA | Lc -86.3 | Fine for body text |
| Black text on #724BAD | 3.32:1 | AA large text | Lc 22.9 | Dividers and decoration only |
| #724BAD text on white | 6.31:1 | AA | Lc 81.1 | Fine for body text |
| #724BAD text on black | 3.32:1 | AA large text | Lc -20.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#ECE7F6
oklch(93.6% 0.021 301.1)
-
Step 200
200
#DCD4F1
oklch(88.5% 0.04 298.2)
-
Step 300
300
#C7B7EA
oklch(81% 0.073 299.1)
-
Step 400
400
#AB8FDF
oklch(70.6% 0.118 299.5)
-
Step 500
500
#9772D6
oklch(63.1% 0.149 299.2)
-
Step 600
600
#8258C3
oklch(55.6% 0.162 299.2)
-
Step 700
700 (this color)
#724BAD
oklch(50.4% 0.151 299.3)
-
Step 800
800
#5A3B89
oklch(42.7% 0.126 299.4)
-
Step 900
900
#4A336D
oklch(37.6% 0.098 300)
-
Step 950
950
#2B1F40
oklch(27.1% 0.061 299.1)
#724BAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2060B0 | 0.109 |
| Deuteranopia (no green cones) | #2E5FAB | 0.100 |
| Tritanopia (no blue cones) | #655F75 | 0.116 |
| Achromatopsia (no color) | #606060 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724BAD
#724BAD
oklch(50.4% 0.151 299.3)
- #5D6D00
#5D6D00
oklch(50.4% 0.119 119.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724BAD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.050
- Bluey Purple #6241C7 ΔE 0.057
- Slate Blue #6A5ACD ΔE 0.059
- Light Indigo #6D5ACF ΔE 0.061
- Rebecca Purple #663399 ΔE 0.065
- Deep Lavender #8D5EB7 ΔE 0.070
- Dark Periwinkle #665FD1 ΔE 0.071
- Purply #983FB2 ΔE 0.072
Use #724BAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.