#724B98
Closest named color: Light Eggplant (#894585). oklch(49.1% 0.125 305.7), rgb(114, 75, 152).
Aa
White text reads best on this color (6.61:1).
About this color
#724B98 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.125 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.052 away. White text reads best on it, at 6.61:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.125) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.17:1 |
| White text | 6.61:1 |
Values
| HEX | #724B98 |
| RGB | rgb(114, 75, 152) |
| HSL | hsl(270, 34%, 45%) |
| OKLCH | oklch(49.1% 0.125 305.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724B98 | 6.61:1 | AA | Lc -87.5 | Fine for body text |
| Black text on #724B98 | 3.17:1 | AA large text | Lc 21.6 | Dividers and decoration only |
| #724B98 text on white | 6.61:1 | AA | Lc 82.5 | Fine for body text |
| #724B98 text on black | 3.17:1 | AA large text | Lc -19.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#ECE7F3
oklch(93.5% 0.017 304.8)
-
Step 200
200
#DED4EB
oklch(88.5% 0.033 305.3)
-
Step 300
300
#CAB7E0
oklch(80.9% 0.06 306.1)
-
Step 400
400
#AF91D1
oklch(70.7% 0.097 305.5)
-
Step 500
500
#9C75C4
oklch(63.2% 0.122 305.9)
-
Step 600
600
#875CB1
oklch(55.7% 0.134 305.9)
-
Step 700
700 (this color)
#724B98
oklch(49.1% 0.125 305.7)
-
Step 800
800
#5D3E7B
oklch(42.7% 0.103 306)
-
Step 900
900
#4C3563
oklch(37.6% 0.081 305.9)
-
Step 950
950
#2C1F3A
oklch(26.8% 0.052 305.4)
#724B98 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #355B9B | 0.094 |
| Deuteranopia (no green cones) | #405D96 | 0.085 |
| Tritanopia (no blue cones) | #6C586A | 0.091 |
| Achromatopsia (no color) | #5D5D5D | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724B98
#724B98
oklch(49.1% 0.125 305.7)
- #4F6C00
#4F6C00
oklch(49% 0.125 125.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724B98, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.052
- Rebecca Purple #663399 ΔE 0.062
- Muted Purple #805B87 ΔE 0.063
- Twilight #4E518B ΔE 0.065
- Dull Purple #84597E ΔE 0.072
- Dusty Purple #825F87 ΔE 0.073
- Dusk #4E5481 ΔE 0.076
- Iris #6258C4 ΔE 0.076
Use #724B98 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.