#724B91
Closest named color: Light Eggplant (#894585). oklch(48.7% 0.116 308.4), rgb(114, 75, 145).
Aa
White text reads best on this color (6.70:1).
About this color
#724B91 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.116 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 6.70:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.116) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.13:1 |
| White text | 6.70:1 |
Values
| HEX | #724B91 |
| RGB | rgb(114, 75, 145) |
| HSL | hsl(273, 32%, 43%) |
| OKLCH | oklch(48.7% 0.116 308.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724B91 | 6.70:1 | AA | Lc -87.9 | Fine for body text |
| Black text on #724B91 | 3.13:1 | AA large text | Lc 21.1 | Dividers and decoration only |
| #724B91 text on white | 6.70:1 | AA | Lc 82.9 | Fine for body text |
| #724B91 text on black | 3.13:1 | AA large text | Lc -19.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F9
oklch(97.1% 0.007 312.3)
-
Step 100
100
#EDE7F2
oklch(93.6% 0.016 310.1)
-
Step 200
200
#DFD4E9
oklch(88.5% 0.031 309.1)
-
Step 300
300
#CBB7DD
oklch(80.8% 0.057 308.8)
-
Step 400
400
#B092CC
oklch(70.8% 0.089 307.8)
-
Step 500
500
#9D75BE
oklch(63% 0.115 308.6)
-
Step 600
600
#885DAB
oklch(55.6% 0.125 308.3)
-
Step 700
700 (this color)
#724B91
oklch(48.7% 0.116 308.4)
-
Step 800
800
#5E3F77
oklch(42.8% 0.096 308.4)
-
Step 900
900
#4D3660
oklch(37.8% 0.075 308.4)
-
Step 950
950
#2D2038
oklch(27.1% 0.047 308.4)
#724B91 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A5A93 | 0.089 |
| Deuteranopia (no green cones) | #445C8F | 0.081 |
| Tritanopia (no blue cones) | #6E5667 | 0.082 |
| Achromatopsia (no color) | #5C5C5C | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724B91
#724B91
oklch(48.7% 0.116 308.4)
- #4C6B17
#4C6B17
oklch(48.6% 0.115 128.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724B91, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Muted Purple #805B87 ΔE 0.057
- Twilight #4E518B ΔE 0.062
- Dull Purple #84597E ΔE 0.065
- Rebecca Purple #663399 ΔE 0.065
- Dusty Purple #825F87 ΔE 0.068
- Dusk #4E5481 ΔE 0.070
- Dusky Purple #895B7B ΔE 0.078
Use #724B91 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.