#724B90
Closest named color: Light Eggplant (#894585). oklch(48.6% 0.114 308.8), rgb(114, 75, 144).
Aa
White text reads best on this color (6.72:1).
About this color
#724B90 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.114 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.046 away. White text reads best on it, at 6.72:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.114) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.12:1 |
| White text | 6.72:1 |
Values
| HEX | #724B90 |
| RGB | rgb(114, 75, 144) |
| HSL | hsl(274, 32%, 43%) |
| OKLCH | oklch(48.6% 0.114 308.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724B90 | 6.72:1 | AA | Lc -88.0 | Fine for body text |
| Black text on #724B90 | 3.12:1 | AA large text | Lc 21.1 | Dividers and decoration only |
| #724B90 text on white | 6.72:1 | AA | Lc 83.0 | Fine for body text |
| #724B90 text on black | 3.12:1 | AA large text | Lc -19.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F9
oklch(97.1% 0.007 312.3)
-
Step 100
100
#EDE7F2
oklch(93.6% 0.016 310.1)
-
Step 200
200
#DFD4E9
oklch(88.5% 0.031 309.1)
-
Step 300
300
#CBB7DC
oklch(80.8% 0.056 309.4)
-
Step 400
400
#B192CB
oklch(70.8% 0.088 309)
-
Step 500
500
#9D76BD
oklch(63.1% 0.112 308.7)
-
Step 600
600
#885DAA
oklch(55.6% 0.124 308.6)
-
Step 700
700 (this color)
#724B90
oklch(48.6% 0.114 308.8)
-
Step 800
800
#5E3F76
oklch(42.7% 0.095 308.9)
-
Step 900
900
#4D365F
oklch(37.7% 0.073 309.1)
-
Step 950
950
#2D2038
oklch(27.1% 0.047 308.4)
#724B90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A5A92 | 0.089 |
| Deuteranopia (no green cones) | #455C8E | 0.080 |
| Tritanopia (no blue cones) | #6E5666 | 0.083 |
| Achromatopsia (no color) | #5C5C5C | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724B90
#724B90
oklch(48.6% 0.114 308.8)
- #4B6B19
#4B6B19
oklch(48.6% 0.114 128.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724B90, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.046
- Muted Purple #805B87 ΔE 0.057
- Twilight #4E518B ΔE 0.062
- Dull Purple #84597E ΔE 0.064
- Rebecca Purple #663399 ΔE 0.066
- Dusty Purple #825F87 ΔE 0.068
- Dusk #4E5481 ΔE 0.069
- Dusky Purple #895B7B ΔE 0.077
Use #724B90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.