#724B77
Closest named color: Light Eggplant (#894585). oklch(47.3% 0.083 322.8), rgb(114, 75, 119).
Aa
White text reads best on this color (7.02:1).
About this color
#724B77 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.083 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 7.02:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.083) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.98:1 |
| White text | 7.02:1 |
Values
| HEX | #724B77 |
| RGB | rgb(114, 75, 119) |
| HSL | hsl(293, 23%, 38%) |
| OKLCH | oklch(47.3% 0.083 322.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724B77 | 7.02:1 | AAA | Lc -89.2 | Fine for body text |
| Black text on #724B77 | 2.98:1 | Fails | Lc 19.8 | Dividers and decoration only |
| #724B77 text on white | 7.02:1 | AAA | Lc 84.2 | Fine for body text |
| #724B77 text on black | 2.98:1 | Fails | Lc -17.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F8
oklch(97.1% 0.006 317.8)
-
Step 100
100
#EEE7EE
oklch(93.5% 0.012 325.7)
-
Step 200
200
#E1D4E2
oklch(88.5% 0.024 323.6)
-
Step 300
300
#CEB8D0
oklch(80.9% 0.041 323.4)
-
Step 400
400
#B493B8
oklch(70.6% 0.065 322.7)
-
Step 500
500
#A279A7
oklch(63.2% 0.082 322.8)
-
Step 600
600
#8C6192
oklch(55.6% 0.089 322.4)
-
Step 700
700 (this color)
#724B77
oklch(47.3% 0.083 322.8)
-
Step 800
800
#614265
oklch(42.7% 0.068 322.7)
-
Step 900
900
#4F3852
oklch(37.7% 0.053 322.6)
-
Step 950
950
#2F2130
oklch(27.1% 0.034 324.2)
#724B77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465679 | 0.075 |
| Deuteranopia (no green cones) | #505A76 | 0.067 |
| Tritanopia (no blue cones) | #73505B | 0.052 |
| Achromatopsia (no color) | #595959 | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724B77
#724B77
oklch(47.3% 0.083 322.8)
- #3E683B
#3E683B
oklch(47.4% 0.085 142.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724B77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.051
- Dull Purple #84597E ΔE 0.052
- Dark Mauve #874C62 ΔE 0.053
- Muted Purple #805B87 ΔE 0.053
- Dusty Grape #545775 ΔE 0.059
- Dusk #4E5481 ΔE 0.063
- Dusky Purple #895B7B ΔE 0.063
- Dusty Purple #825F87 ΔE 0.064
Use #724B77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.