#724B60
Closest named color: Brownish Purple (#76424E). oklch(46.3% 0.061 346.2), rgb(114, 75, 96).
Aa
White text reads best on this color (7.26:1).
About this color
#724B60 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.061 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.031 away. White text reads best on it, at 7.26:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.061) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.89:1 |
| White text | 7.26:1 |
Values
| HEX | #724B60 |
| RGB | rgb(114, 75, 96) |
| HSL | hsl(328, 21%, 37%) |
| OKLCH | oklch(46.3% 0.061 346.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724B60 | 7.26:1 | AAA | Lc -90.0 | Preferred for body text |
| Black text on #724B60 | 2.89:1 | Fails | Lc 18.9 | Dividers and decoration only |
| #724B60 text on white | 7.26:1 | AAA | Lc 85.1 | Fine for body text |
| #724B60 text on black | 2.89:1 | Fails | Lc -16.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F6
oklch(97% 0.004 337.4)
-
Step 100
100
#EEE8EB
oklch(93.7% 0.008 345.4)
-
Step 200
200
#E2D5DB
oklch(88.5% 0.016 347.7)
-
Step 300
300
#D0B9C4
oklch(80.8% 0.03 347.3)
-
Step 400
400
#B795A7
oklch(70.6% 0.047 345.3)
-
Step 500
500
#A57B91
oklch(63.1% 0.06 346.2)
-
Step 600
600
#90647B
oklch(55.7% 0.065 346.8)
-
Step 700
700 (this color)
#724B60
oklch(46.3% 0.061 346.2)
-
Step 800
800
#634455
oklch(42.7% 0.05 345.4)
-
Step 900
900
#513946
oklch(37.6% 0.039 345.5)
-
Step 950
950
#302229
oklch(27.1% 0.024 347.4)
#724B60 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5361 | 0.063 |
| Deuteranopia (no green cones) | #57595F | 0.059 |
| Tritanopia (no blue cones) | #774B52 | 0.024 |
| Achromatopsia (no color) | #575757 | 0.061 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724B60
#724B60
oklch(46.3% 0.061 346.2)
- #356451
#356451
oklch(46.4% 0.061 165.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724B60, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.031
- Dark Mauve #874C62 ΔE 0.040
- Dusty Grape #545775 ΔE 0.061
- Dull Purple #84597E ΔE 0.064
- Purple Brown #673A3F ΔE 0.065
- Dusky Purple #895B7B ΔE 0.070
- Muted Purple #805B87 ΔE 0.073
- Dusk #4E5481 ΔE 0.077
Use #724B60 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.