#724B4E
Closest named color: Brownish Purple (#76424E). oklch(45.7% 0.053 14.3), rgb(114, 75, 78).
Aa
White text reads best on this color (7.41:1).
About this color
#724B4E is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.053 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 7.41:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.053) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.83:1 |
| White text | 7.41:1 |
Values
| HEX | #724B4E |
| RGB | rgb(114, 75, 78) |
| HSL | hsl(355, 21%, 37%) |
| OKLCH | oklch(45.7% 0.053 14.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724B4E | 7.41:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #724B4E | 2.83:1 | Fails | Lc 18.4 | Dividers and decoration only |
| #724B4E text on white | 7.41:1 | AAA | Lc 85.7 | Fine for body text |
| #724B4E text on black | 2.83:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E7E8
oklch(93.5% 0.01 9.5)
-
Step 200
200
#E4D5D5
oklch(88.5% 0.017 17.5)
-
Step 300
300
#D4B9BA
oklch(80.9% 0.031 15.3)
-
Step 400
400
#BE9497
oklch(70.7% 0.051 13.6)
-
Step 500
500
#AD7A7D
oklch(63.2% 0.064 15.1)
-
Step 600
600
#986267
oklch(55.6% 0.071 13.6)
-
Step 700
700
#815155
oklch(49% 0.065 14.3)
-
Step 800
800 (this color)
#724B4E
oklch(45.7% 0.053 14.3)
-
Step 900
900
#56393B
oklch(37.9% 0.041 14.7)
-
Step 950
950
#322122
oklch(26.9% 0.026 15.1)
#724B4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52514E | 0.057 |
| Deuteranopia (no green cones) | #5B584D | 0.053 |
| Tritanopia (no blue cones) | #79474C | 0.015 |
| Achromatopsia (no color) | #555555 | 0.054 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724B4E
#724B4E
oklch(45.7% 0.053 14.3)
- #306160
#306160
oklch(45.8% 0.053 193.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724B4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Dark Mauve #874C62 ΔE 0.051
- Purple Brown #673A3F ΔE 0.053
- Milk Chocolate #7F4E1E ΔE 0.068
- Dusty Grape #545775 ΔE 0.075
- Saddle Brown #8B4513 ΔE 0.077
- Cocoa #875F42 ΔE 0.078
- Medium Brown #7F5112 ΔE 0.080
Use #724B4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.