#724AF0
Closest named color: Purpley (#8756E4). oklch(55.3% 0.234 287.2), rgb(114, 74, 240).
Aa
White text reads best on this color (5.31:1).
About this color
#724AF0 is a medium-dark, vivid purple. In OKLCH its lightness is 55%, its chroma 0.234 and its hue 287°. Its hue sits on the cool side of the wheel. The nearest named color is Purpley (#8756E4), ΔE 0.049 away. White text reads best on it, at 5.31:1.
| Hue family | Purples |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.234) |
| Temperature | cool |
| Nearest name | Purpley (#8756E4) |
| Black text | 3.95:1 |
| White text | 5.31:1 |
Values
| HEX | #724AF0 |
| RGB | rgb(114, 74, 240) |
| HSL | hsl(254, 85%, 62%) |
| OKLCH | oklch(55.3% 0.234 287.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724AF0 | 5.31:1 | AA | Lc -81.0 | Fine for body text |
| Black text on #724AF0 | 3.95:1 | AA large text | Lc 28.4 | Dividers and decoration only |
| #724AF0 text on white | 5.31:1 | AA | Lc 75.7 | Fine for body text |
| #724AF0 text on black | 3.95:1 | AA large text | Lc -26.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F4F4FF
oklch(97% 0.015 286.1)
-
Step 100
100
#E8E7FE
oklch(93.6% 0.031 287.8)
-
Step 200
200
#D6D4FF
oklch(88.5% 0.059 287.3)
-
Step 300
300
#BCB7FF
oklch(80.9% 0.101 287.1)
-
Step 400
400
#9C8EFF
oklch(70.8% 0.161 287.2)
-
Step 500
500
#866BFF
oklch(63% 0.211 287.1)
-
Step 600
600 (this color)
#724AF0
oklch(55.3% 0.234 287.2)
-
Step 700
700
#613AD2
oklch(49.1% 0.218 287.2)
-
Step 800
800
#4F32AA
oklch(42.8% 0.18 287.2)
-
Step 900
900
#402E86
oklch(37.6% 0.14 287)
-
Step 950
950
#251C4F
oklch(27% 0.09 286.9)
#724AF0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #006FF5 | 0.114 |
| Deuteranopia (no green cones) | #0067ED | 0.109 |
| Tritanopia (no blue cones) | #3F7598 | 0.191 |
| Achromatopsia (no color) | #6B6B6B | 0.235 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724AF0
#724AF0
oklch(55.3% 0.234 287.2)
- #7B7600
#7B7600
oklch(55.2% 0.118 106.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724AF0, closest first.
No curated palette has a color within ΔE 0.04 of #724AF0.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley #8756E4 ΔE 0.049
- Burple #6832E3 ΔE 0.050
- Purpley Blue #5F34E7 ΔE 0.054
- Light Indigo #6D5ACF ΔE 0.060
- Slate Blue #6A5ACD ΔE 0.063
- Blue Violet #8A2BE2 ΔE 0.065
- Medium Slate Blue #7B68EE ΔE 0.065
- Dark Periwinkle #665FD1 ΔE 0.066
Use #724AF0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.