#724AD4
Closest named color: Light Indigo (#6D5ACF). oklch(53.1% 0.201 291.3), rgb(114, 74, 212).
Aa
White text reads best on this color (5.76:1).
About this color
#724AD4 is a medium-dark, vivid purple. In OKLCH its lightness is 53%, its chroma 0.201 and its hue 291°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Indigo (#6D5ACF), ΔE 0.036 away. White text reads best on it, at 5.76:1.
| Hue family | Purples |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.201) |
| Temperature | in between |
| Nearest name | Light Indigo (#6D5ACF) |
| Black text | 3.64:1 |
| White text | 5.76:1 |
Values
| HEX | #724AD4 |
| RGB | rgb(114, 74, 212) |
| HSL | hsl(257, 62%, 56%) |
| OKLCH | oklch(53.1% 0.201 291.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724AD4 | 5.76:1 | AA | Lc -83.5 | Fine for body text |
| Black text on #724AD4 | 3.64:1 | AA large text | Lc 25.8 | Dividers and decoration only |
| #724AD4 text on white | 5.76:1 | AA | Lc 78.3 | Fine for body text |
| #724AD4 text on black | 3.64:1 | AA large text | Lc -23.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F4FD
oklch(97% 0.012 291.3)
-
Step 100
100
#E9E7FB
oklch(93.5% 0.027 290.5)
-
Step 200
200
#D9D4F9
oklch(88.6% 0.051 291.5)
-
Step 300
300
#C1B7F7
oklch(81% 0.09 291.4)
-
Step 400
400
#A28EF3
oklch(70.6% 0.145 291.3)
-
Step 500
500
#8D6EEE
oklch(63% 0.185 291.3)
-
Step 600
600 (this color)
#724AD4
oklch(53.1% 0.201 291.3)
-
Step 700
700
#6642C0
oklch(49.2% 0.187 291.1)
-
Step 800
800
#53379B
oklch(42.7% 0.155 291.3)
-
Step 900
900
#44317B
oklch(37.6% 0.12 291.4)
-
Step 950
950
#281E48
oklch(27.1% 0.075 291.5)
#724AD4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0068D8 | 0.116 |
| Deuteranopia (no green cones) | #0063D1 | 0.115 |
| Tritanopia (no blue cones) | #546B89 | 0.160 |
| Achromatopsia (no color) | #666666 | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724AD4
#724AD4
oklch(53.1% 0.201 291.3)
- #6F7200
#6F7200
oklch(53.2% 0.117 111.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724AD4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Indigo #6D5ACF ΔE 0.036
- Slate Blue #6A5ACD ΔE 0.037
- Bluey Purple #6241C7 ΔE 0.040
- Iris #6258C4 ΔE 0.046
- Dark Periwinkle #665FD1 ΔE 0.048
- Burple #6832E3 ΔE 0.052
- Purpley #8756E4 ΔE 0.052
- Purpley Blue #5F34E7 ΔE 0.061
Use #724AD4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.