#724AC3
Closest named color: Bluey Purple (#6241C7). oklch(51.8% 0.18 294.5), rgb(114, 74, 195).
Aa
White text reads best on this color (6.02:1).
About this color
#724AC3 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.180 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.037 away. White text reads best on it, at 6.02:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.180) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.48:1 |
| White text | 6.02:1 |
Values
| HEX | #724AC3 |
| RGB | rgb(114, 74, 195) |
| HSL | hsl(260, 50%, 53%) |
| OKLCH | oklch(51.8% 0.18 294.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724AC3 | 6.02:1 | AA | Lc -84.9 | Fine for body text |
| Black text on #724AC3 | 3.48:1 | AA large text | Lc 24.4 | Dividers and decoration only |
| #724AC3 text on white | 6.02:1 | AA | Lc 79.7 | Fine for body text |
| #724AC3 text on black | 3.48:1 | AA large text | Lc -22.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EAE7FA
oklch(93.6% 0.026 293.1)
-
Step 200
200
#DAD4F7
oklch(88.6% 0.048 293.3)
-
Step 300
300
#C4B6F4
oklch(80.9% 0.088 294.7)
-
Step 400
400
#A78EEE
oklch(70.8% 0.139 294.6)
-
Step 500
500
#926EE8
oklch(63% 0.178 294.3)
-
Step 600
600
#7E52D7
oklch(55.6% 0.195 294.4)
-
Step 700
700 (this color)
#724AC3
oklch(51.8% 0.18 294.5)
-
Step 800
800
#573797
oklch(42.8% 0.15 294.6)
-
Step 900
900
#473178
oklch(37.7% 0.116 294.4)
-
Step 950
950
#291D46
oklch(26.9% 0.074 294.4)
#724AC3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0064C7 | 0.118 |
| Deuteranopia (no green cones) | #0061C0 | 0.118 |
| Tritanopia (no blue cones) | #5D657F | 0.142 |
| Achromatopsia (no color) | #636363 | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724AC3
#724AC3
oklch(51.8% 0.18 294.5)
- #676F00
#676F00
oklch(51.7% 0.117 114.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724AC3, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.037
- Iris #6258C4 ΔE 0.038
- Slate Blue #6A5ACD ΔE 0.039
- Light Indigo #6D5ACF ΔE 0.039
- Dark Periwinkle #665FD1 ΔE 0.052
- Blue With A Hint Of Purple #533CC6 ΔE 0.064
- Blurple #5539CC ΔE 0.066
- Purpley #8756E4 ΔE 0.067
Use #724AC3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.