#724AB3
Closest named color: Iris (#6258C4). oklch(50.6% 0.161 298), rgb(114, 74, 179).
Aa
White text reads best on this color (6.27:1).
About this color
#724AB3 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.161 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.046 away. White text reads best on it, at 6.27:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.161) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.34:1 |
| White text | 6.27:1 |
Values
| HEX | #724AB3 |
| RGB | rgb(114, 74, 179) |
| HSL | hsl(263, 42%, 50%) |
| OKLCH | oklch(50.6% 0.161 298) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724AB3 | 6.27:1 | AA | Lc -86.0 | Fine for body text |
| Black text on #724AB3 | 3.34:1 | AA large text | Lc 23.2 | Dividers and decoration only |
| #724AB3 text on white | 6.27:1 | AA | Lc 80.9 | Fine for body text |
| #724AB3 text on black | 3.34:1 | AA large text | Lc -21.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#EBE7F7
oklch(93.6% 0.022 297.4)
-
Step 200
200
#DCD4F3
oklch(88.6% 0.043 297.3)
-
Step 300
300
#C6B6ED
oklch(80.8% 0.078 298)
-
Step 400
400
#AA8FE4
oklch(70.7% 0.124 297.8)
-
Step 500
500
#9670DC
oklch(63% 0.16 297.9)
-
Step 600
600
#8156C9
oklch(55.6% 0.172 297.8)
-
Step 700
700 (this color)
#724AB3
oklch(50.6% 0.161 298)
-
Step 800
800
#593A8D
oklch(42.7% 0.133 297.8)
-
Step 900
900
#493371
oklch(37.8% 0.103 297.6)
-
Step 950
950
#2B1E42
oklch(27% 0.066 298.6)
#724AB3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1060B6 | 0.116 |
| Deuteranopia (no green cones) | #245FB1 | 0.107 |
| Tritanopia (no blue cones) | #636077 | 0.125 |
| Achromatopsia (no color) | #606060 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724AB3
#724AB3
oklch(50.6% 0.161 298)
- #606D00
#606D00
oklch(50.6% 0.117 117.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724AB3, closest first.
No curated palette has a color within ΔE 0.04 of #724AB3.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.046
- Bluey Purple #6241C7 ΔE 0.049
- Slate Blue #6A5ACD ΔE 0.053
- Light Indigo #6D5ACF ΔE 0.054
- Dark Periwinkle #665FD1 ΔE 0.065
- Rebecca Purple #663399 ΔE 0.068
- Deep Lavender #8D5EB7 ΔE 0.071
- Purply #983FB2 ΔE 0.072
Use #724AB3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.