#724AA8
Closest named color: Iris (#6258C4). oklch(49.9% 0.147 300.9), rgb(114, 74, 168).
Aa
White text reads best on this color (6.44:1).
About this color
#724AA8 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.147 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.057 away. White text reads best on it, at 6.44:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.147) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.26:1 |
| White text | 6.44:1 |
Values
| HEX | #724AA8 |
| RGB | rgb(114, 74, 168) |
| HSL | hsl(266, 39%, 47%) |
| OKLCH | oklch(49.9% 0.147 300.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724AA8 | 6.44:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #724AA8 | 3.26:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #724AA8 text on white | 6.44:1 | AA | Lc 81.7 | Fine for body text |
| #724AA8 text on black | 3.26:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#ECE7F6
oklch(93.6% 0.021 301.1)
-
Step 200
200
#DDD4F0
oklch(88.6% 0.039 300.2)
-
Step 300
300
#C8B7E8
oklch(81% 0.07 300.7)
-
Step 400
400
#AC90DC
oklch(70.7% 0.112 300.5)
-
Step 500
500
#9972D3
oklch(63.2% 0.146 300.9)
-
Step 600
600
#8458C0
oklch(55.6% 0.158 300.9)
-
Step 700
700 (this color)
#724AA8
oklch(49.9% 0.147 300.9)
-
Step 800
800
#5B3B86
oklch(42.6% 0.122 301.1)
-
Step 900
900
#4A346B
oklch(37.7% 0.093 300.5)
-
Step 950
950
#2B1F3F
oklch(27% 0.059 299.7)
#724AA8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #245EAB | 0.107 |
| Deuteranopia (no green cones) | #325EA6 | 0.098 |
| Tritanopia (no blue cones) | #675D72 | 0.112 |
| Achromatopsia (no color) | #5E5E5E | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724AA8
#724AA8
oklch(49.9% 0.147 300.9)
- #5A6C00
#5A6C00
oklch(49.9% 0.119 120.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724AA8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.057
- Rebecca Purple #663399 ΔE 0.061
- Bluey Purple #6241C7 ΔE 0.063
- Slate Blue #6A5ACD ΔE 0.066
- Light Indigo #6D5ACF ΔE 0.068
- Light Eggplant #894585 ΔE 0.070
- Deep Lavender #8D5EB7 ΔE 0.073
- Purply #983FB2 ΔE 0.073
Use #724AA8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.