#724AA2
Closest named color: Rebecca Purple (#663399). oklch(49.5% 0.139 302.6), rgb(114, 74, 162).
Aa
White text reads best on this color (6.52:1).
About this color
#724AA2 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.139 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.059 away. White text reads best on it, at 6.52:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.139) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.21:1 |
| White text | 6.52:1 |
Values
| HEX | #724AA2 |
| RGB | rgb(114, 74, 162) |
| HSL | hsl(267, 37%, 46%) |
| OKLCH | oklch(49.5% 0.139 302.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724AA2 | 6.52:1 | AA | Lc -87.2 | Fine for body text |
| Black text on #724AA2 | 3.21:1 | AA large text | Lc 22.0 | Dividers and decoration only |
| #724AA2 text on white | 6.52:1 | AA | Lc 82.1 | Fine for body text |
| #724AA2 text on black | 3.21:1 | AA large text | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#ECE7F5
oklch(93.6% 0.019 302.2)
-
Step 200
200
#DED4EE
oklch(88.6% 0.037 303.1)
-
Step 300
300
#C9B7E5
oklch(81% 0.067 302.8)
-
Step 400
400
#AE90D8
oklch(70.7% 0.107 302.9)
-
Step 500
500
#9A73CE
oklch(63.2% 0.138 302.4)
-
Step 600
600
#8559BA
oklch(55.5% 0.15 302.8)
-
Step 700
700 (this color)
#724AA2
oklch(49.5% 0.139 302.6)
-
Step 800
800
#5C3C82
oklch(42.7% 0.115 302.9)
-
Step 900
900
#4B3468
oklch(37.6% 0.089 302.8)
-
Step 950
950
#2C1F3D
oklch(27% 0.056 302.8)
#724AA2 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B5DA5 | 0.103 |
| Deuteranopia (no green cones) | #375DA0 | 0.094 |
| Tritanopia (no blue cones) | #695B6F | 0.105 |
| Achromatopsia (no color) | #5E5E5E | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724AA2
#724AA2
oklch(49.5% 0.139 302.6)
- #566C00
#566C00
oklch(49.5% 0.121 122.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724AA2, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.059
- Light Eggplant #894585 ΔE 0.063
- Iris #6258C4 ΔE 0.064
- Bluey Purple #6241C7 ΔE 0.071
- Twilight #4E518B ΔE 0.073
- Slate Blue #6A5ACD ΔE 0.074
- Muted Purple #805B87 ΔE 0.075
- Deep Lavender #8D5EB7 ΔE 0.076
Use #724AA2 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.