#724A9F
Closest named color: Rebecca Purple (#663399). oklch(49.3% 0.135 303.6), rgb(114, 74, 159).
Aa
White text reads best on this color (6.57:1).
About this color
#724A9F is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.135 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.059 away. White text reads best on it, at 6.57:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.135) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.19:1 |
| White text | 6.57:1 |
Values
| HEX | #724A9F |
| RGB | rgb(114, 74, 159) |
| HSL | hsl(268, 36%, 46%) |
| OKLCH | oklch(49.3% 0.135 303.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724A9F | 6.57:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #724A9F | 3.19:1 | AA large text | Lc 21.8 | Dividers and decoration only |
| #724A9F text on white | 6.57:1 | AA | Lc 82.3 | Fine for body text |
| #724A9F text on black | 3.19:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FA
oklch(97% 0.008 301.4)
-
Step 100
100
#ECE7F5
oklch(93.6% 0.019 302.2)
-
Step 200
200
#DED4ED
oklch(88.6% 0.036 303.8)
-
Step 300
300
#C9B7E4
oklch(80.9% 0.065 303.2)
-
Step 400
400
#AE90D6
oklch(70.6% 0.105 303.5)
-
Step 500
500
#9B73CB
oklch(63.1% 0.134 303.8)
-
Step 600
600
#865AB8
oklch(55.6% 0.146 303.6)
-
Step 700
700 (this color)
#724A9F
oklch(49.3% 0.135 303.6)
-
Step 800
800
#5C3D80
oklch(42.7% 0.111 303.4)
-
Step 900
900
#4B3467
oklch(37.6% 0.088 303.3)
-
Step 950
950
#2C1F3C
oklch(27% 0.055 303.6)
#724A9F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D5CA2 | 0.101 |
| Deuteranopia (no green cones) | #3A5D9D | 0.092 |
| Tritanopia (no blue cones) | #6A5A6D | 0.102 |
| Achromatopsia (no color) | #5D5D5D | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724A9F
#724A9F
oklch(49.3% 0.135 303.6)
- #546C00
#546C00
oklch(49.4% 0.122 123.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724A9F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.059
- Light Eggplant #894585 ΔE 0.059
- Iris #6258C4 ΔE 0.068
- Twilight #4E518B ΔE 0.071
- Muted Purple #805B87 ΔE 0.071
- Bluey Purple #6241C7 ΔE 0.075
- Deep Lavender #8D5EB7 ΔE 0.077
- Purply #983FB2 ΔE 0.078
Use #724A9F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.