#724A96
Closest named color: Light Eggplant (#894585). oklch(48.8% 0.124 306.7), rgb(114, 74, 150).
Aa
White text reads best on this color (6.69:1).
About this color
#724A96 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.124 and its hue 307°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 6.69:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.124) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.13:1 |
| White text | 6.69:1 |
Values
| HEX | #724A96 |
| RGB | rgb(114, 74, 150) |
| HSL | hsl(272, 34%, 44%) |
| OKLCH | oklch(48.8% 0.124 306.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724A96 | 6.69:1 | AA | Lc -87.9 | Fine for body text |
| Black text on #724A96 | 3.13:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #724A96 text on white | 6.69:1 | AA | Lc 82.8 | Fine for body text |
| #724A96 text on black | 3.13:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F3
oklch(93.6% 0.017 308.3)
-
Step 200
200
#DFD4EB
oklch(88.6% 0.033 307.1)
-
Step 300
300
#CAB7E0
oklch(80.9% 0.06 306.1)
-
Step 400
400
#B091D0
oklch(70.8% 0.096 306.6)
-
Step 500
500
#9D74C3
oklch(63.1% 0.123 307.1)
-
Step 600
600
#885CB0
oklch(55.7% 0.133 306.8)
-
Step 700
700 (this color)
#724A96
oklch(48.8% 0.124 306.7)
-
Step 800
800
#5E3E7A
oklch(42.8% 0.102 307.2)
-
Step 900
900
#4D3563
oklch(37.7% 0.081 307)
-
Step 950
950
#2D1F3A
oklch(27% 0.052 307.1)
#724A96 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #355A99 | 0.094 |
| Deuteranopia (no green cones) | #405C94 | 0.086 |
| Tritanopia (no blue cones) | #6D5769 | 0.090 |
| Achromatopsia (no color) | #5C5C5C | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724A96
#724A96
oklch(48.8% 0.124 306.7)
- #4D6C03
#4D6C03
oklch(48.9% 0.125 126.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724A96, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Rebecca Purple #663399 ΔE 0.060
- Muted Purple #805B87 ΔE 0.063
- Twilight #4E518B ΔE 0.065
- Dull Purple #84597E ΔE 0.072
- Dusty Purple #825F87 ΔE 0.074
- Dusk #4E5481 ΔE 0.075
- Iris #6258C4 ΔE 0.080
Use #724A96 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.