#724A4E
Closest named color: Brownish Purple (#76424E). oklch(45.5% 0.055 12.9), rgb(114, 74, 78).
Aa
White text reads best on this color (7.48:1).
About this color
#724A4E is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.055 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.022 away. White text reads best on it, at 7.48:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.055) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.80:1 |
| White text | 7.48:1 |
Values
| HEX | #724A4E |
| RGB | rgb(114, 74, 78) |
| HSL | hsl(354, 21%, 37%) |
| OKLCH | oklch(45.5% 0.055 12.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724A4E | 7.48:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #724A4E | 2.80:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #724A4E text on white | 7.48:1 | AAA | Lc 85.9 | Fine for body text |
| #724A4E text on black | 2.80:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E7E8
oklch(93.5% 0.01 9.5)
-
Step 200
200
#E5D5D6
oklch(88.6% 0.018 13.1)
-
Step 300
300
#D4B9BB
oklch(80.9% 0.031 12.7)
-
Step 400
400
#BE9497
oklch(70.7% 0.051 13.6)
-
Step 500
500
#AD797E
oklch(63% 0.065 12.7)
-
Step 600
600
#986267
oklch(55.6% 0.071 13.6)
-
Step 700
700
#825156
oklch(49.2% 0.066 13.1)
-
Step 800
800 (this color)
#724A4E
oklch(45.5% 0.055 12.9)
-
Step 900
900
#56383B
oklch(37.7% 0.043 12.8)
-
Step 950
950
#322123
oklch(27% 0.026 11.2)
#724A4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #51504E | 0.059 |
| Deuteranopia (no green cones) | #5A584D | 0.056 |
| Tritanopia (no blue cones) | #79464B | 0.015 |
| Achromatopsia (no color) | #555555 | 0.055 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724A4E
#724A4E
oklch(45.5% 0.055 12.9)
- #2D605F
#2D605F
oklch(45.4% 0.055 193.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724A4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.022
- Purple Brown #673A3F ΔE 0.051
- Dark Mauve #874C62 ΔE 0.051
- Milk Chocolate #7F4E1E ΔE 0.070
- Dusty Grape #545775 ΔE 0.076
- Saddle Brown #8B4513 ΔE 0.078
- Cocoa #875F42 ΔE 0.080
- Medium Brown #7F5112 ΔE 0.082
Use #724A4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.