#724999

Closest named color: Light Eggplant (#894585). oklch(48.8% 0.129 305.8), rgb(114, 73, 153).

Aa

White text reads best on this color (6.71:1).

About this color

#724999 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.129 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.053 away. White text reads best on it, at 6.71:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.129)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.12:1
White text6.71:1

Values

HEX#724999
RGBrgb(114, 73, 153)
HSLhsl(271, 35%, 44%)
OKLCHoklch(48.8% 0.129 305.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #724999 6.71:1 AA Lc -87.9 Fine for body text
Black text on #724999 3.12:1 AA large text Lc 21.2 Dividers and decoration only
#724999 text on white 6.71:1 AA Lc 82.9 Fine for body text
#724999 text on black 3.12:1 AA large text Lc -19.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #EDE7F4

    oklch(93.6% 0.018 306.7)

  3. Step 200

    200

    #DFD4EC

    oklch(88.6% 0.035 306.3)

  4. Step 300

    300

    #CAB7E1

    oklch(80.9% 0.062 305.6)

  5. Step 400

    400

    #B090D2

    oklch(70.7% 0.1 306.2)

  6. Step 500

    500

    #9D74C6

    oklch(63.2% 0.127 306.1)

  7. Step 600

    600

    #875BB3

    oklch(55.6% 0.138 305.5)

  8. Step 700

    700 (this color)

    #724999

    oklch(48.8% 0.129 305.8)

  9. Step 800

    800

    #5D3D7D

    oklch(42.6% 0.107 305.4)

  10. Step 900

    900

    #4C3564

    oklch(37.7% 0.082 305.4)

  11. Step 950

    950

    #2D1F3B

    oklch(27% 0.054 306.2)

Export this scale for Tailwind in the Tailwind colors tool

#724999 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#315A9C0.099
Deuteranopia (no green cones)#3D5C970.090
Tritanopia (no blue cones)#6C576A0.094
Achromatopsia (no color)#5C5C5C0.130

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #724999

    #724999

    oklch(48.8% 0.129 305.8)

  • #4F6B00

    #4F6B00

    oklch(48.7% 0.123 125.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #724999

    #724999

    oklch(48.8% 0.129 305.8)

  • #4D56A8

    #4D56A8

    oklch(48.8% 0.13 275.8)

  • #8B3F7B

    #8B3F7B

    oklch(48.8% 0.128 336.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #724999

    #724999

    oklch(48.8% 0.129 305.8)

  • #715F00

    #715F00

    oklch(48.9% 0.101 96.1)

  • #007342

    #007342

    oklch(48.8% 0.119 155.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #724999

    #724999

    oklch(48.8% 0.129 305.8)

  • #895100

    #895100

    oklch(48.9% 0.109 65.7)

  • #006F67

    #006F67

    oklch(48.7% 0.085 186.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #724999

    #724999

    oklch(48.8% 0.129 305.8)

  • #9B3F26

    #9B3F26

    oklch(48.8% 0.129 36.1)

  • #4F6B00

    #4F6B00

    oklch(48.7% 0.123 125.5)

  • #006C7F

    #006C7F

    oklch(48.9% 0.087 215.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724999, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #724999 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.