#724978
Closest named color: Light Eggplant (#894585). oklch(47% 0.089 322.3), rgb(114, 73, 120).
Aa
White text reads best on this color (7.14:1).
About this color
#724978 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.089 and its hue 322°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.049 away. White text reads best on it, at 7.14:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.089) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.93:1 |
| White text | 7.14:1 |
Values
| HEX | #724978 |
| RGB | rgb(114, 73, 120) |
| HSL | hsl(292, 24%, 38%) |
| OKLCH | oklch(47% 0.089 322.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724978 | 7.14:1 | AAA | Lc -89.6 | Fine for body text |
| Black text on #724978 | 2.93:1 | Fails | Lc 19.4 | Dividers and decoration only |
| #724978 text on white | 7.14:1 | AAA | Lc 84.6 | Fine for body text |
| #724978 text on black | 2.93:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F8
oklch(97.1% 0.006 317.8)
-
Step 100
100
#EEE7EF
oklch(93.6% 0.013 321.9)
-
Step 200
200
#E1D4E3
oklch(88.5% 0.025 321.7)
-
Step 300
300
#CEB8D1
oklch(80.9% 0.042 322.2)
-
Step 400
400
#B593BA
oklch(70.7% 0.068 322)
-
Step 500
500
#A378A9
oklch(63.2% 0.087 322.3)
-
Step 600
600
#8E6094
oklch(55.7% 0.095 322.7)
-
Step 700
700 (this color)
#724978
oklch(47% 0.089 322.3)
-
Step 800
800
#624167
oklch(42.8% 0.073 322.1)
-
Step 900
900
#503754
oklch(37.7% 0.058 321.8)
-
Step 950
950
#2F2031
oklch(26.9% 0.037 322.5)
#724978 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44557A | 0.078 |
| Deuteranopia (no green cones) | #4E5977 | 0.071 |
| Tritanopia (no blue cones) | #734E5B | 0.054 |
| Achromatopsia (no color) | #585858 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724978
#724978
oklch(47% 0.089 322.3)
- #3C6738
#3C6738
oklch(47% 0.088 142.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724978, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.049
- Dull Purple #84597E ΔE 0.056
- Dark Mauve #874C62 ΔE 0.056
- Muted Purple #805B87 ΔE 0.057
- Dusty Grape #545775 ΔE 0.062
- Dusk #4E5481 ΔE 0.064
- Brownish Purple #76424E ΔE 0.066
- Twilight #4E518B ΔE 0.067
Use #724978 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.