#724973
Closest named color: Dark Mauve (#874C62). oklch(46.8% 0.083 326), rgb(114, 73, 115).
Aa
White text reads best on this color (7.20:1).
About this color
#724973 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.083 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.051 away. White text reads best on it, at 7.20:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.083) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.91:1 |
| White text | 7.20:1 |
Values
| HEX | #724973 |
| RGB | rgb(114, 73, 115) |
| HSL | hsl(299, 22%, 37%) |
| OKLCH | oklch(46.8% 0.083 326) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724973 | 7.20:1 | AAA | Lc -89.8 | Fine for body text |
| Black text on #724973 | 2.91:1 | Fails | Lc 19.2 | Dividers and decoration only |
| #724973 text on white | 7.20:1 | AAA | Lc 84.9 | Fine for body text |
| #724973 text on black | 2.91:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7EE
oklch(93.5% 0.012 325.7)
-
Step 200
200
#E1D4E1
oklch(88.4% 0.023 325.8)
-
Step 300
300
#CFB8CF
oklch(80.9% 0.041 325.9)
-
Step 400
400
#B693B6
oklch(70.7% 0.064 326.2)
-
Step 500
500
#A478A4
oklch(63.1% 0.082 326.5)
-
Step 600
600
#8E608F
oklch(55.5% 0.089 326)
-
Step 700
700 (this color)
#724973
oklch(46.8% 0.083 326)
-
Step 800
800
#624163
oklch(42.6% 0.069 325.7)
-
Step 900
900
#503751
oklch(37.6% 0.054 325.3)
-
Step 950
950
#2F212F
oklch(27.1% 0.032 326.4)
#724973 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465475 | 0.076 |
| Deuteranopia (no green cones) | #505972 | 0.069 |
| Tritanopia (no blue cones) | #744D59 | 0.048 |
| Achromatopsia (no color) | #575757 | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724973
#724973
oklch(46.8% 0.083 326)
- #39663D
#39663D
oklch(46.6% 0.082 146.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724973, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.051
- Light Eggplant #894585 ΔE 0.053
- Dull Purple #84597E ΔE 0.056
- Brownish Purple #76424E ΔE 0.058
- Muted Purple #805B87 ΔE 0.059
- Dusty Grape #545775 ΔE 0.060
- Dusk #4E5481 ΔE 0.065
- Dusky Purple #895B7B ΔE 0.067
Use #724973 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.