#724965
Closest named color: Brownish Purple (#76424E). oklch(46.2% 0.069 339.3), rgb(114, 73, 101).
Aa
White text reads best on this color (7.35:1).
About this color
#724965 is a medium-dark, muted purple. In OKLCH its lightness is 46%, its chroma 0.069 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 7.35:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.069) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.85:1 |
| White text | 7.35:1 |
Values
| HEX | #724965 |
| RGB | rgb(114, 73, 101) |
| HSL | hsl(319, 22%, 37%) |
| OKLCH | oklch(46.2% 0.069 339.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724965 | 7.35:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #724965 | 2.85:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #724965 text on white | 7.35:1 | AAA | Lc 85.4 | Fine for body text |
| #724965 text on black | 2.85:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#EEE7EC
oklch(93.5% 0.01 335.5)
-
Step 200
200
#E2D5DD
oklch(88.6% 0.018 340)
-
Step 300
300
#D0B9C8
oklch(81% 0.033 338.7)
-
Step 400
400
#B894AB
oklch(70.7% 0.053 340)
-
Step 500
500
#A67A97
oklch(63.2% 0.068 339.6)
-
Step 600
600
#906281
oklch(55.5% 0.073 339.4)
-
Step 700
700 (this color)
#724965
oklch(46.2% 0.069 339.3)
-
Step 800
800
#644359
oklch(42.8% 0.056 339.7)
-
Step 900
900
#523849
oklch(37.7% 0.045 340.1)
-
Step 950
950
#30212B
oklch(27% 0.029 339.3)
#724965 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A5266 | 0.070 |
| Deuteranopia (no green cones) | #545864 | 0.064 |
| Tritanopia (no blue cones) | #774A53 | 0.032 |
| Achromatopsia (no color) | #565656 | 0.069 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724965
#724965
oklch(46.2% 0.069 339.3)
- #33644B
#33644B
oklch(46.1% 0.068 159.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724965, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Dark Mauve #874C62 ΔE 0.042
- Dusty Grape #545775 ΔE 0.061
- Dull Purple #84597E ΔE 0.063
- Purple Brown #673A3F ΔE 0.068
- Light Eggplant #894585 ΔE 0.070
- Muted Purple #805B87 ΔE 0.070
- Dusky Purple #895B7B ΔE 0.070
Use #724965 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.