#724960
Closest named color: Brownish Purple (#76424E). oklch(46% 0.065 345.2), rgb(114, 73, 96).
Aa
White text reads best on this color (7.40:1).
About this color
#724960 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.065 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 7.40:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.065) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.83:1 |
| White text | 7.40:1 |
Values
| HEX | #724960 |
| RGB | rgb(114, 73, 96) |
| HSL | hsl(326, 22%, 37%) |
| OKLCH | oklch(46% 0.065 345.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724960 | 7.40:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #724960 | 2.83:1 | Fails | Lc 18.4 | Dividers and decoration only |
| #724960 text on white | 7.40:1 | AAA | Lc 85.6 | Fine for body text |
| #724960 text on black | 2.83:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#EFE7EB
oklch(93.5% 0.01 345.4)
-
Step 200
200
#E2D5DC
oklch(88.5% 0.017 343.7)
-
Step 300
300
#D0B9C5
oklch(80.9% 0.031 345)
-
Step 400
400
#B895A8
oklch(70.8% 0.049 344.6)
-
Step 500
500
#A67A92
oklch(63% 0.064 345.2)
-
Step 600
600
#91637C
oklch(55.6% 0.069 345.8)
-
Step 700
700 (this color)
#724960
oklch(46% 0.065 345.2)
-
Step 800
800
#644356
oklch(42.7% 0.053 344.1)
-
Step 900
900
#523947
oklch(37.8% 0.041 344.6)
-
Step 950
950
#302129
oklch(26.9% 0.027 345.8)
#724960 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C5161 | 0.067 |
| Deuteranopia (no green cones) | #56585F | 0.062 |
| Tritanopia (no blue cones) | #774951 | 0.026 |
| Achromatopsia (no color) | #555555 | 0.065 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724960
#724960
oklch(46% 0.065 345.2)
- #31634F
#31634F
oklch(45.8% 0.064 165.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724960, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.029
- Dark Mauve #874C62 ΔE 0.041
- Purple Brown #673A3F ΔE 0.063
- Dusty Grape #545775 ΔE 0.063
- Dull Purple #84597E ΔE 0.067
- Dusky Purple #895B7B ΔE 0.073
- Muted Purple #805B87 ΔE 0.075
- Light Eggplant #894585 ΔE 0.077
Use #724960 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.