#724951
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.057 6.8), rgb(114, 73, 81).
Aa
White text reads best on this color (7.53:1).
About this color
#724951 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.057 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.019 away. White text reads best on it, at 7.53:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.057) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.78:1 |
| White text | 7.53:1 |
Values
| HEX | #724951 |
| RGB | rgb(114, 73, 81) |
| HSL | hsl(348, 22%, 37%) |
| OKLCH | oklch(45.4% 0.057 6.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724951 | 7.53:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #724951 | 2.78:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #724951 text on white | 7.53:1 | AAA | Lc 86.1 | Fine for body text |
| #724951 text on black | 2.78:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#F0E7E9
oklch(93.6% 0.01 2)
-
Step 200
200
#E5D4D7
oklch(88.5% 0.019 5.3)
-
Step 300
300
#D5B8BD
oklch(80.9% 0.034 6.1)
-
Step 400
400
#BF939B
oklch(70.7% 0.054 6.4)
-
Step 500
500
#AE7882
oklch(63% 0.069 7)
-
Step 600
600
#99616C
oklch(55.7% 0.074 6.9)
-
Step 700
700
#82505A
oklch(49.1% 0.068 6.9)
-
Step 800
800 (this color)
#724951
oklch(45.4% 0.057 6.8)
-
Step 900
900
#56383D
oklch(37.7% 0.043 8.4)
-
Step 950
950
#332124
oklch(27.1% 0.028 8.1)
#724951 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5051 | 0.063 |
| Deuteranopia (no green cones) | #595750 | 0.058 |
| Tritanopia (no blue cones) | #79464C | 0.015 |
| Achromatopsia (no color) | #545454 | 0.058 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724951
#724951
oklch(45.4% 0.057 6.8)
- #2C615C
#2C615C
oklch(45.5% 0.057 187.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724951, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.019
- Dark Mauve #874C62 ΔE 0.049
- Purple Brown #673A3F ΔE 0.050
- Dusty Grape #545775 ΔE 0.074
- Milk Chocolate #7F4E1E ΔE 0.076
- Dull Purple #84597E ΔE 0.082
- Saddle Brown #8B4513 ΔE 0.083
- Cocoa #875F42 ΔE 0.085
Use #724951 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.