#724948
Closest named color: Brownish Purple (#76424E). oklch(45.2% 0.056 21.1), rgb(114, 73, 72).
Aa
White text reads best on this color (7.60:1).
About this color
#724948 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.056 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 7.60:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.056) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.76:1 |
| White text | 7.60:1 |
Values
| HEX | #724948 |
| RGB | rgb(114, 73, 72) |
| HSL | hsl(1, 23%, 36%) |
| OKLCH | oklch(45.2% 0.056 21.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724948 | 7.60:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #724948 | 2.76:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #724948 text on white | 7.60:1 | AAA | Lc 86.3 | Fine for body text |
| #724948 text on black | 2.76:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E7E7
oklch(93.5% 0.01 17.3)
-
Step 200
200
#E5D5D4
oklch(88.6% 0.018 21.8)
-
Step 300
300
#D5B9B7
oklch(80.9% 0.032 22.7)
-
Step 400
400
#C09492
oklch(70.7% 0.053 21.5)
-
Step 500
500
#AF7978
oklch(63.1% 0.068 20.3)
-
Step 600
600
#9A6261
oklch(55.7% 0.073 20.8)
-
Step 700
700
#835150
oklch(49.1% 0.068 21)
-
Step 800
800 (this color)
#724948
oklch(45.2% 0.056 21.1)
-
Step 900
900
#573837
oklch(37.7% 0.045 21.4)
-
Step 950
950
#332120
oklch(27% 0.028 22.7)
#724948 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514F48 | 0.059 |
| Deuteranopia (no green cones) | #5B5747 | 0.056 |
| Tritanopia (no blue cones) | #7A4449 | 0.020 |
| Achromatopsia (no color) | #545454 | 0.057 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724948
#724948
oklch(45.2% 0.056 21.1)
- #2A5F63
#2A5F63
oklch(45.1% 0.056 202)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724948, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.048
- Dark Mauve #874C62 ΔE 0.058
- Milk Chocolate #7F4E1E ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.072
- Medium Brown #7F5112 ΔE 0.075
- Cocoa #875F42 ΔE 0.079
- Red Brown #8B2E16 ΔE 0.079
Use #724948 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.