#724943
Closest named color: Brownish Purple (#76424E). oklch(45% 0.057 28.7), rgb(114, 73, 67).
Aa
White text reads best on this color (7.63:1).
About this color
#724943 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.057 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.031 away. White text reads best on it, at 7.63:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.057) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.74:1 |
| White text | 7.63:1 |
Values
| HEX | #724943 |
| RGB | rgb(114, 73, 67) |
| HSL | hsl(8, 26%, 35%) |
| OKLCH | oklch(45% 0.057 28.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724943 | 7.63:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #724943 | 2.74:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #724943 text on white | 7.63:1 | AAA | Lc 86.4 | Fine for body text |
| #724943 text on black | 2.74:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E6
oklch(93.7% 0.009 34.3)
-
Step 200
200
#E5D5D2
oklch(88.5% 0.018 30.3)
-
Step 300
300
#D6B9B4
oklch(80.9% 0.034 29.4)
-
Step 400
400
#C0948E
oklch(70.6% 0.054 27.4)
-
Step 500
500
#AF7A72
oklch(63.1% 0.068 28.7)
-
Step 600
600
#9A625A
oklch(55.5% 0.075 28.5)
-
Step 700
700
#84514A
oklch(49.1% 0.07 28.3)
-
Step 800
800 (this color)
#724943
oklch(45% 0.057 28.7)
-
Step 900
900
#573834
oklch(37.6% 0.045 27.5)
-
Step 950
950
#33211E
oklch(26.9% 0.029 29.6)
#724943 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524F42 | 0.058 |
| Deuteranopia (no green cones) | #5C5742 | 0.055 |
| Tritanopia (no blue cones) | #7A4448 | 0.023 |
| Achromatopsia (no color) | #535353 | 0.058 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724943
#724943
oklch(45% 0.057 28.7)
- #295E66
#295E66
oklch(44.9% 0.057 208.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724943, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.031
- Purple Brown #673A3F ΔE 0.048
- Milk Chocolate #7F4E1E ΔE 0.056
- Dark Mauve #874C62 ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.066
- Medium Brown #7F5112 ΔE 0.069
- Mud Brown #60460F ΔE 0.073
- Red Brown #8B2E16 ΔE 0.076
Use #724943 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.