#724938
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.8% 0.062 43.3), rgb(114, 73, 56).
Aa
White text reads best on this color (7.70:1).
About this color
#724938 is a dark, muted brown. In OKLCH its lightness is 45%, its chroma 0.062 and its hue 43°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.044 away. White text reads best on it, at 7.70:1.
| Hue family | Browns |
| Lightness | dark (45%) |
| Chroma | muted (0.062) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.72:1 |
| White text | 7.70:1 |
Values
| HEX | #724938 |
| RGB | rgb(114, 73, 56) |
| HSL | hsl(18, 34%, 33%) |
| OKLCH | oklch(44.8% 0.062 43.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724938 | 7.70:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #724938 | 2.72:1 | Fails | Lc 17.4 | Dividers and decoration only |
| #724938 text on white | 7.70:1 | AAA | Lc 86.6 | Fine for body text |
| #724938 text on black | 2.72:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F3
oklch(97% 0.005 34.3)
-
Step 100
100
#F0E8E4
oklch(93.6% 0.01 48.6)
-
Step 200
200
#E6D5CF
oklch(88.5% 0.021 40.5)
-
Step 300
300
#D6BAAE
oklch(81% 0.036 44.6)
-
Step 400
400
#C19584
oklch(70.7% 0.059 42.1)
-
Step 500
500
#B07B65
oklch(63.1% 0.074 43.4)
-
Step 600
600
#9B634C
oklch(55.5% 0.081 43)
-
Step 700
700
#85523D
oklch(49.1% 0.076 43)
-
Step 800
800 (this color)
#724938
oklch(44.8% 0.062 43.3)
-
Step 900
900
#58392C
oklch(37.7% 0.049 43.5)
-
Step 950
950
#33221A
oklch(27% 0.03 46.2)
#724938 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544E37 | 0.055 |
| Deuteranopia (no green cones) | #5D5638 | 0.051 |
| Tritanopia (no blue cones) | #7B4245 | 0.035 |
| Achromatopsia (no color) | #535353 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724938
#724938
oklch(44.8% 0.062 43.3)
- #285C6E
#285C6E
oklch(44.7% 0.062 223.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724938, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.044
- Brownish Purple #76424E ΔE 0.045
- Purple Brown #673A3F ΔE 0.054
- Medium Brown #7F5112 ΔE 0.056
- Saddle Brown #8B4513 ΔE 0.056
- Mud Brown #60460F ΔE 0.059
- Rust Brown #8B3103 ΔE 0.070
- Red Brown #8B2E16 ΔE 0.071
Use #724938 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.