#724874
Closest named color: Light Eggplant (#894585). oklch(46.6% 0.086 325.3), rgb(114, 72, 116).
Aa
White text reads best on this color (7.25:1).
About this color
#724874 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.086 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.052 away. White text reads best on it, at 7.25:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.086) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.89:1 |
| White text | 7.25:1 |
Values
| HEX | #724874 |
| RGB | rgb(114, 72, 116) |
| HSL | hsl(297, 23%, 37%) |
| OKLCH | oklch(46.6% 0.086 325.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724874 | 7.25:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #724874 | 2.89:1 | Fails | Lc 19.0 | Dividers and decoration only |
| #724874 text on white | 7.25:1 | AAA | Lc 85.0 | Fine for body text |
| #724874 text on black | 2.89:1 | Fails | Lc -17.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7EE
oklch(93.5% 0.012 325.7)
-
Step 200
200
#E1D4E2
oklch(88.5% 0.024 323.6)
-
Step 300
300
#CFB8D0
oklch(80.9% 0.042 324.7)
-
Step 400
400
#B693B8
oklch(70.7% 0.066 324.5)
-
Step 500
500
#A477A6
oklch(63% 0.086 325.1)
-
Step 600
600
#8F6091
oklch(55.7% 0.092 325.3)
-
Step 700
700 (this color)
#724874
oklch(46.6% 0.086 325.3)
-
Step 800
800
#634164
oklch(42.7% 0.071 325.8)
-
Step 900
900
#513752
oklch(37.7% 0.056 325.4)
-
Step 950
950
#2F2030
oklch(26.9% 0.036 324.4)
#724874 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #445376 | 0.079 |
| Deuteranopia (no green cones) | #4F5973 | 0.072 |
| Tritanopia (no blue cones) | #744C58 | 0.051 |
| Achromatopsia (no color) | #575757 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724874
#724874
oklch(46.6% 0.086 325.3)
- #38663B
#38663B
oklch(46.5% 0.085 145.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724874, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.052
- Dark Mauve #874C62 ΔE 0.053
- Dull Purple #84597E ΔE 0.058
- Brownish Purple #76424E ΔE 0.060
- Muted Purple #805B87 ΔE 0.061
- Dusty Grape #545775 ΔE 0.062
- Dusk #4E5481 ΔE 0.066
- Dusky Purple #895B7B ΔE 0.069
Use #724874 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.