#724868
Closest named color: Brownish Purple (#76424E). oklch(46.1% 0.073 335.8), rgb(114, 72, 104).
Aa
White text reads best on this color (7.38:1).
About this color
#724868 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.073 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 7.38:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.84:1 |
| White text | 7.38:1 |
Values
| HEX | #724868 |
| RGB | rgb(114, 72, 104) |
| HSL | hsl(314, 23%, 36%) |
| OKLCH | oklch(46.1% 0.073 335.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724868 | 7.38:1 | AAA | Lc -90.4 | Preferred for body text |
| Black text on #724868 | 2.84:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #724868 text on white | 7.38:1 | AAA | Lc 85.5 | Fine for body text |
| #724868 text on black | 2.84:1 | Fails | Lc -16.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7EC
oklch(93.6% 0.011 339.3)
-
Step 200
200
#E2D4DE
oklch(88.4% 0.02 335.7)
-
Step 300
300
#D0B8C9
oklch(80.8% 0.036 336.3)
-
Step 400
400
#B894AE
oklch(70.8% 0.056 336.3)
-
Step 500
500
#A6799A
oklch(63.1% 0.072 336.4)
-
Step 600
600
#916185
oklch(55.6% 0.08 336.1)
-
Step 700
700 (this color)
#724868
oklch(46.1% 0.073 335.8)
-
Step 800
800
#64425C
oklch(42.7% 0.061 335.5)
-
Step 900
900
#52384B
oklch(37.7% 0.047 336.7)
-
Step 950
950
#30212C
oklch(27% 0.03 336.3)
#724868 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485269 | 0.074 |
| Deuteranopia (no green cones) | #535867 | 0.067 |
| Tritanopia (no blue cones) | #764A54 | 0.036 |
| Achromatopsia (no color) | #565656 | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724868
#724868
oklch(46.1% 0.073 335.8)
- #326447
#326447
oklch(45.9% 0.073 156.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724868, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Dark Mauve #874C62 ΔE 0.044
- Dusty Grape #545775 ΔE 0.062
- Dull Purple #84597E ΔE 0.063
- Light Eggplant #894585 ΔE 0.065
- Muted Purple #805B87 ΔE 0.069
- Dusky Purple #895B7B ΔE 0.071
- Purple Brown #673A3F ΔE 0.072
Use #724868 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.