#72479E
Closest named color: Rebecca Purple (#663399). oklch(48.8% 0.139 304.6), rgb(114, 71, 158).
Aa
White text reads best on this color (6.75:1).
About this color
#72479E is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.139 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.052 away. White text reads best on it, at 6.75:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.139) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.11:1 |
| White text | 6.75:1 |
Values
| HEX | #72479E |
| RGB | rgb(114, 71, 158) |
| HSL | hsl(270, 38%, 45%) |
| OKLCH | oklch(48.8% 0.139 304.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72479E | 6.75:1 | AA | Lc -88.0 | Fine for body text |
| Black text on #72479E | 3.11:1 | AA large text | Lc 21.1 | Dividers and decoration only |
| #72479E text on white | 6.75:1 | AA | Lc 83.0 | Fine for body text |
| #72479E text on black | 3.11:1 | AA large text | Lc -19.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F5
oklch(93.7% 0.02 305.3)
-
Step 200
200
#DED3EE
oklch(88.4% 0.038 304)
-
Step 300
300
#CAB6E4
oklch(80.8% 0.067 304.7)
-
Step 400
400
#B08FD7
oklch(70.7% 0.108 304.8)
-
Step 500
500
#9C72CC
oklch(63.1% 0.137 304.3)
-
Step 600
600
#8859B9
oklch(55.8% 0.149 304.6)
-
Step 700
700 (this color)
#72479E
oklch(48.8% 0.139 304.6)
-
Step 800
800
#5E3C81
oklch(42.8% 0.115 304.8)
-
Step 900
900
#4C3467
oklch(37.7% 0.088 304.2)
-
Step 950
950
#2D1F3D
oklch(27.1% 0.057 304.4)
#72479E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #295AA1 | 0.107 |
| Deuteranopia (no green cones) | #375B9C | 0.097 |
| Tritanopia (no blue cones) | #6A576B | 0.103 |
| Achromatopsia (no color) | #5B5B5B | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72479E
#72479E
oklch(48.8% 0.139 304.6)
- #516B00
#516B00
oklch(48.9% 0.122 124.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72479E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.052
- Light Eggplant #894585 ΔE 0.059
- Iris #6258C4 ΔE 0.072
- Twilight #4E518B ΔE 0.072
- Bluey Purple #6241C7 ΔE 0.075
- Muted Purple #805B87 ΔE 0.076
- Purply #983FB2 ΔE 0.077
- Warm Purple #952E8F ΔE 0.080
Use #72479E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.