#724791
Closest named color: Light Eggplant (#894585). oklch(48% 0.123 309.3), rgb(114, 71, 145).
Aa
White text reads best on this color (6.94:1).
About this color
#724791 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.123 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 6.94:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.123) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.02:1 |
| White text | 6.94:1 |
Values
| HEX | #724791 |
| RGB | rgb(114, 71, 145) |
| HSL | hsl(275, 34%, 42%) |
| OKLCH | oklch(48% 0.123 309.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724791 | 6.94:1 | AA | Lc -88.7 | Fine for body text |
| Black text on #724791 | 3.02:1 | AA large text | Lc 20.3 | Dividers and decoration only |
| #724791 text on white | 6.94:1 | AA | Lc 83.8 | Fine for body text |
| #724791 text on black | 3.02:1 | AA large text | Lc -18.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F3
oklch(93.6% 0.017 308.3)
-
Step 200
200
#E0D4EA
oklch(88.6% 0.032 309.9)
-
Step 300
300
#CCB7DE
oklch(81% 0.059 309.3)
-
Step 400
400
#B290CE
oklch(70.7% 0.096 309.1)
-
Step 500
500
#9F74C1
oklch(63.2% 0.121 309)
-
Step 600
600
#8A5BAD
oklch(55.6% 0.132 309.2)
-
Step 700
700 (this color)
#724791
oklch(48% 0.123 309.3)
-
Step 800
800
#5F3D78
oklch(42.6% 0.101 309.3)
-
Step 900
900
#4E3561
oklch(37.7% 0.078 309.2)
-
Step 950
950
#2E1F39
oklch(27% 0.051 309.8)
#724791 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #345894 | 0.098 |
| Deuteranopia (no green cones) | #405A8F | 0.089 |
| Tritanopia (no blue cones) | #6E5365 | 0.087 |
| Achromatopsia (no color) | #5A5A5A | 0.123 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724791
#724791
oklch(48% 0.123 309.3)
- #476A0B
#476A0B
oklch(48% 0.122 129.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724791, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Rebecca Purple #663399 ΔE 0.056
- Twilight #4E518B ΔE 0.065
- Muted Purple #805B87 ΔE 0.066
- Dull Purple #84597E ΔE 0.073
- Dusk #4E5481 ΔE 0.074
- Dusty Purple #825F87 ΔE 0.077
- Warm Purple #952E8F ΔE 0.078
Use #724791 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.