#724749
Closest named color: Brownish Purple (#76424E). oklch(44.8% 0.059 16.7), rgb(114, 71, 73).
Aa
White text reads best on this color (7.74:1).
About this color
#724749 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.059 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.019 away. White text reads best on it, at 7.74:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.059) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.74:1 |
Values
| HEX | #724749 |
| RGB | rgb(114, 71, 73) |
| HSL | hsl(357, 23%, 36%) |
| OKLCH | oklch(44.8% 0.059 16.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724749 | 7.74:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #724749 | 2.71:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #724749 text on white | 7.74:1 | AAA | Lc 86.7 | Fine for body text |
| #724749 text on black | 2.71:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E7E7
oklch(93.5% 0.01 17.3)
-
Step 200
200
#E6D4D5
oklch(88.5% 0.02 13.7)
-
Step 300
300
#D6B8B9
oklch(80.9% 0.035 15.6)
-
Step 400
400
#C19394
oklch(70.7% 0.056 17.1)
-
Step 500
500
#B0787A
oklch(63.1% 0.071 16.9)
-
Step 600
600
#9B6063
oklch(55.5% 0.077 16.6)
-
Step 700
700
#854F52
oklch(49.1% 0.073 16.5)
-
Step 800
800 (this color)
#724749
oklch(44.8% 0.059 16.7)
-
Step 900
900
#583739
oklch(37.7% 0.047 15.6)
-
Step 950
950
#332121
oklch(27% 0.028 19.1)
#724749 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4E49 | 0.064 |
| Deuteranopia (no green cones) | #595648 | 0.060 |
| Tritanopia (no blue cones) | #7A4248 | 0.019 |
| Achromatopsia (no color) | #535353 | 0.060 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724749
#724749
oklch(44.8% 0.059 16.7)
- #265F60
#265F60
oklch(44.9% 0.059 196.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724749, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.019
- Purple Brown #673A3F ΔE 0.043
- Dark Mauve #874C62 ΔE 0.057
- Milk Chocolate #7F4E1E ΔE 0.068
- Saddle Brown #8B4513 ΔE 0.075
- Red Brown #8B2E16 ΔE 0.079
- Medium Brown #7F5112 ΔE 0.081
- Rust Brown #8B3103 ΔE 0.083
Use #724749 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.