#724690
Closest named color: Light Eggplant (#894585). oklch(47.8% 0.123 310), rgb(114, 70, 144).
Aa
White text reads best on this color (7.01:1).
About this color
#724690 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.123 and its hue 310°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 7.01:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.123) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.99:1 |
| White text | 7.01:1 |
Values
| HEX | #724690 |
| RGB | rgb(114, 70, 144) |
| HSL | hsl(276, 35%, 42%) |
| OKLCH | oklch(47.8% 0.123 310) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724690 | 7.01:1 | AAA | Lc -89.0 | Fine for body text |
| Black text on #724690 | 2.99:1 | Fails | Lc 20.0 | Dividers and decoration only |
| #724690 text on white | 7.01:1 | AAA | Lc 84.0 | Fine for body text |
| #724690 text on black | 2.99:1 | Fails | Lc -17.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F3
oklch(93.6% 0.017 308.3)
-
Step 200
200
#E0D3EA
oklch(88.4% 0.034 310.7)
-
Step 300
300
#CCB6DE
oklch(80.8% 0.06 309.7)
-
Step 400
400
#B390CD
oklch(70.7% 0.095 310.2)
-
Step 500
500
#A073C0
oklch(63% 0.122 310.1)
-
Step 600
600
#8B5AAD
oklch(55.6% 0.134 309.9)
-
Step 700
700 (this color)
#724690
oklch(47.8% 0.123 310)
-
Step 800
800
#603D78
oklch(42.7% 0.102 310.1)
-
Step 900
900
#4E3561
oklch(37.7% 0.078 309.2)
-
Step 950
950
#2E1F39
oklch(27% 0.051 309.8)
#724690 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #335793 | 0.100 |
| Deuteranopia (no green cones) | #405A8E | 0.090 |
| Tritanopia (no blue cones) | #6E5264 | 0.087 |
| Achromatopsia (no color) | #595959 | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724690
#724690
oklch(47.8% 0.123 310)
- #456A0B
#456A0B
oklch(47.8% 0.124 130.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724690, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Rebecca Purple #663399 ΔE 0.055
- Twilight #4E518B ΔE 0.066
- Muted Purple #805B87 ΔE 0.068
- Dull Purple #84597E ΔE 0.074
- Dusk #4E5481 ΔE 0.075
- Warm Purple #952E8F ΔE 0.077
- Dusty Purple #825F87 ΔE 0.079
Use #724690 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.