#724673
Closest named color: Light Eggplant (#894585). oklch(46.2% 0.089 326.1), rgb(114, 70, 115).
Aa
White text reads best on this color (7.39:1).
About this color
#724673 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.089 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.052 away. White text reads best on it, at 7.39:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.089) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.83:1 |
| White text | 7.39:1 |
Values
| HEX | #724673 |
| RGB | rgb(114, 70, 115) |
| HSL | hsl(299, 24%, 36%) |
| OKLCH | oklch(46.2% 0.089 326.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724673 | 7.39:1 | AAA | Lc -90.4 | Preferred for body text |
| Black text on #724673 | 2.83:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #724673 text on white | 7.39:1 | AAA | Lc 85.5 | Fine for body text |
| #724673 text on black | 2.83:1 | Fails | Lc -16.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EEE7EE
oklch(93.5% 0.012 325.7)
-
Step 200
200
#E2D4E2
oklch(88.5% 0.024 325.8)
-
Step 300
300
#D0B7D0
oklch(80.8% 0.044 326)
-
Step 400
400
#B892B8
oklch(70.7% 0.069 326.3)
-
Step 500
500
#A577A6
oklch(63.1% 0.087 325.8)
-
Step 600
600
#905F91
oklch(55.6% 0.095 326.1)
-
Step 700
700 (this color)
#724673
oklch(46.2% 0.089 326.1)
-
Step 800
800
#644064
oklch(42.7% 0.073 326.8)
-
Step 900
900
#513752
oklch(37.7% 0.056 325.4)
-
Step 950
950
#302030
oklch(27% 0.037 326.5)
#724673 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #425275 | 0.083 |
| Deuteranopia (no green cones) | #4E5872 | 0.075 |
| Tritanopia (no blue cones) | #744A57 | 0.051 |
| Achromatopsia (no color) | #565656 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724673
#724673
oklch(46.2% 0.089 326.1)
- #346639
#346639
oklch(46.3% 0.09 146.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724673, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.052
- Dark Mauve #874C62 ΔE 0.055
- Brownish Purple #76424E ΔE 0.059
- Dull Purple #84597E ΔE 0.063
- Muted Purple #805B87 ΔE 0.065
- Dusty Grape #545775 ΔE 0.065
- Dusk #4E5481 ΔE 0.068
- Twilight #4E518B ΔE 0.072
Use #724673 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.