#724653
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.063 0.8), rgb(114, 70, 83).
Aa
White text reads best on this color (7.73:1).
About this color
#724653 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.063 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.012 away. White text reads best on it, at 7.73:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.063) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.73:1 |
Values
| HEX | #724653 |
| RGB | rgb(114, 70, 83) |
| HSL | hsl(342, 24%, 36%) |
| OKLCH | oklch(44.9% 0.063 0.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724653 | 7.73:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #724653 | 2.71:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #724653 text on white | 7.73:1 | AAA | Lc 86.7 | Fine for body text |
| #724653 text on black | 2.71:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#F0E7E9
oklch(93.6% 0.01 2)
-
Step 200
200
#E6D4D8
oklch(88.6% 0.021 2.3)
-
Step 300
300
#D6B7BF
oklch(80.8% 0.037 0.6)
-
Step 400
400
#C0929E
oklch(70.7% 0.058 1.4)
-
Step 500
500
#B07687
oklch(63.1% 0.076 0.4)
-
Step 600
600
#9B5F71
oklch(55.7% 0.081 0.7)
-
Step 700
700
#844E5E
oklch(49.1% 0.075 1.1)
-
Step 800
800 (this color)
#724653
oklch(44.9% 0.063 0.8)
-
Step 900
900
#573640
oklch(37.6% 0.049 0.1)
-
Step 950
950
#332026
oklch(27% 0.031 358.8)
#724653 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4E53 | 0.069 |
| Deuteranopia (no green cones) | #575652 | 0.064 |
| Tritanopia (no blue cones) | #79434B | 0.017 |
| Achromatopsia (no color) | #535353 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724653
#724653
oklch(44.9% 0.063 0.8)
- #266057
#266057
oklch(44.8% 0.062 181.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724653, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.012
- Purple Brown #673A3F ΔE 0.046
- Dark Mauve #874C62 ΔE 0.049
- Dusty Grape #545775 ΔE 0.075
- Dull Purple #84597E ΔE 0.083
- Milk Chocolate #7F4E1E ΔE 0.084
- Dusky Purple #895B7B ΔE 0.087
- Red Brown #8B2E16 ΔE 0.088
Use #724653 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.