#724643
Closest named color: Brownish Purple (#76424E). oklch(44.4% 0.061 24.1), rgb(114, 70, 67).
Aa
White text reads best on this color (7.85:1).
About this color
#724643 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.061 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 7.85:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.061) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.67:1 |
| White text | 7.85:1 |
Values
| HEX | #724643 |
| RGB | rgb(114, 70, 67) |
| HSL | hsl(4, 26%, 35%) |
| OKLCH | oklch(44.4% 0.061 24.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724643 | 7.85:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #724643 | 2.67:1 | Fails | Lc 16.9 | Dividers and decoration only |
| #724643 text on white | 7.85:1 | AAA | Lc 87.1 | Fine for body text |
| #724643 text on black | 2.67:1 | Fails | Lc -15.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E6D4D3
oklch(88.4% 0.02 21.4)
-
Step 300
300
#D7B8B5
oklch(80.9% 0.036 24.5)
-
Step 400
400
#C2938F
oklch(70.7% 0.057 24.2)
-
Step 500
500
#B27874
oklch(63.1% 0.074 23.7)
-
Step 600
600
#9D605C
oklch(55.6% 0.08 24)
-
Step 700
700
#864F4C
oklch(49% 0.075 23.5)
-
Step 800
800 (this color)
#724643
oklch(44.4% 0.061 24.1)
-
Step 900
900
#583735
oklch(37.5% 0.048 23.4)
-
Step 950
950
#34211F
oklch(27.1% 0.03 25.9)
#724643 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4C43 | 0.064 |
| Deuteranopia (no green cones) | #5A5542 | 0.059 |
| Tritanopia (no blue cones) | #7B4145 | 0.021 |
| Achromatopsia (no color) | #525252 | 0.062 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724643
#724643
oklch(44.4% 0.061 24.1)
- #225E63
#225E63
oklch(44.6% 0.061 202.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724643, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.041
- Milk Chocolate #7F4E1E ΔE 0.062
- Dark Mauve #874C62 ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.069
- Red Brown #8B2E16 ΔE 0.073
- Medium Brown #7F5112 ΔE 0.075
- Mud Brown #60460F ΔE 0.075
Use #724643 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.